Quiip’s Larah Kennedy and Kelly McParlane are demystifying Reddit at SOS26

Does Reddit deserve an upvote in your digital marketing mix?

Depending on who you ask, Reddit is either a soul-destroying warren of anger-filled rabbit holes that your brand should avoid at all costs, or a goldmine of unfiltered consumer insights. The truth is a little more nuanced, and Quiip is coming to State of Social ’26: Friction to dig into it.

Meet Quiip’s Larah Kennedy and Kelly McParlane.

Larah and Kelly are the general manager and senior community manager, respectively, at Quiip, Australia’s leading specialists in online community building, social media, high-risk content and crisis management. That means they understand what drives success online, including on Reddit.

So, should your brand engage on Reddit? If so, how? Join Larah and Kelly and find out.

Larah and Kelly’s deep dive: Can Your Brand Pass the Reddit Test?

From understanding how Reddit differs from other digital channels, to a practical framework for determining whether Reddit is the right space for your brand, to guardrails for engagement, Larah and Kelly will delve into the hidden depths of Reddit.

You’ll leave understanding how to use Reddit for listening, whether branded subreddits are right for your brand, and what’s working for brands (and what isn’t) right now.

Larah and Kelly’s session is the latest to be added to the State of Social ’26  lineup, which is shaping up to be the best yet. You won’t want to miss a thing. And with an All Access pass, you won’t.