The Alchemists podcast: Episode 8

The End of Search (as We Know It)

SEO and Search are digital marketing staples, but things are changing. Generative AI is one key catalyst for this change. But are there other technological, cultural and societal factors at play? And what does it all mean for marketers and brands? Find out in episode 8 of The Alchemists.

For this episode, our host Andrés López-Varela is joined by:

• account director at performance marketing agency Bonfire, Will Bal
• principal experience designer at Synergy, Emma Hollins.

Join Andrés, Emma and Will as they zoom in and nerd out about the seismic changes in Search, the impact of generative AI and more. They tackle all the big Search questions:

• What are the biggest factors driving the disruption of the traditional Search landscape?
• Is there a solid playbook for how brands should adapt to the evolution of Search?
• What’s driving the flight away from Google and traditional Search?
• Who are the big winners of this change?
• And much, much more…