The Alchemists podcast: Episode 7
Building Bridges: Fandom and Brands
Tapping into a fandom as a marketer may seem like a no-brainer, but is it as simple as that? In episode 7 of The Alchemists, our limited-series podcast, our expert panel will take a close look at sub-cultures and fan communities from a marketing perspective.
Host Andrés López-Varela is joined in this episode by:
- fan engagement (and Taylor Swift fandom) expert Dr Georgie Carroll
- multi-Cannes-Lion-winning brand and gaming strategist James Whatley
- intellectual property lawyer at Bennett (and comic book editor) Dave Stewart.
In this deep dive into how brands can build communities that share something in common with a fandom, our panel will tackle the big questions, including:
- How should marketers and brands go about engaging with existing fandoms?
- What’s the best way to engage authentically and respectfully?
- What’s the role of gamification in brands adding value to fandoms?
- And much, much more…
