The Alchemists podcast: Episode 4
Effective Storytelling on Any Budget
Got a big brand story to tell but a teeny budget? Got a hefty budget but your story feels a little light on substance? Whatever your budgetary or storytelling challenges, you’re going to want to join The Alchemists host Andrés López-Varela for episode 4 or our limited-series podcast.
In this episode, Andrés is joined by:
- The Washington Post’s award-winning senior video producer Dave Jorgenson
- the head of POLY, ooh media’s content and creative hub, Josh Gurgiel
- brand, marketing and eCommerce thought leader, Sea to Summit’s CMO Bec Smith
Our panel reveal how they (and the world’s most successful brands) execute effective marketing and answer all your burning questions, like:
- How have our panellists executed big ideas on a small budget?
- How do you get people on board with using a budget creatively?
- What role does mission or purpose play in seeing beyond budget and ROI?
- When your idea’s a hit, how do you manage the clamour to expand it?
- Do we fetishise creativity? Should we focus more on the excellent execution of ideas?
- And much, much more…
