Ex-Ryanair social smarty-pants Michael Corcoran is talking Frankly at SOS24.

It takes a special kind of social media alchemist to see that roasting Leo DiCaprio and trolling disgruntled customers would make a winning strategy for an airline.

Michael Corcoran is that man. And we’re stoked he’s flying in for State of Social ’24 to sprinkle some of his social media gold dust.

Frankly’s Michael Corcoran has redefined social marketing.

He took budget airline Ryanair to the social media stratosphere. He hooked over 2.1 million followers on TikTok alone. He made his job the most coveted in social media. Then, he walked away from it.

Now, as managing partner at Frankly, a first-of-its-kind social media consultancy, he’s coming to SOS24. And his keynote has got to be worth the price of your All Access ticket on its own.

Michael’s keynote: Be on Social Without Being on Social.

Think. What role does social REALLY play for your brand? Are there better ways for you to be on social without simply ‘being’ there? To do more than follow a playbook. More than attempt to be all things to all people. More than post vanilla content.

Join Michael for his keynote where he’ll share:

  • the four key strategic variables to consider before deciding on the role social plays for you
  • why the best ideas and strategies for your brand probably won’t make rational sense
  • how, like Ryanair, with a bit of illogical alchemy you can use social to differentiate your brand, solve problems, leverage opportunities and add real value over time.

Michael is the first of our must-see keynotes. Watch this space for more BIG announcements. In the meantime, grab your State of Social ’24 ticket. Quick! Before the next price rise.

Frankly, what are you waiting for?!