Will Bal

Will Bal, is a master communicator with a career that spans two decades across retail, sales, and account management. This depth of experience and his infectious enthusiasm has seen Will excel in his field. He cuts through the crap, leans into the hard conversations, and genuinely loves every minute of it, because, if you’re not having fun, what’s the point?

For over 6 years, Will has made a home at Bonfire, Australia’s leading performance agency. With a natural aptitude for client-facing roles, Will has gained a fierce reputation with his colleagues and clients and is loved by all. Combine this with over a year of working as a dedicated SEO strategist, and you have someone who can talk the talk and walk the walk. As a director, he is focused on mentoring the next generation of digital marketing specialists. He works closely with Bonfire’s brightest account managers and assists with on-boarding all new campaigns. From small owner-operators to large multinationals, Will gains a deep understanding of what really matters & will move heaven and earth to help people reach their goals.

In his spare time, Will keeps busy with a range of pursuits. From deep sea diving on wrecked oil rigs to building mid-century-inspired cantilevered chicken coops. Will is fascinated by all the world has to offer & is always keen to chat about the weird and wonderful. So don’t be a stranger and make sure that you say g’day.