Will Bal

For almost a decade, Will Bal has steered Bonfire’s clients through the shifting currents of search. He joined the agency as an Account Manager and now leads the team as Account Director, bringing a blend of commercial acumen and technical depth across SEO strategy, AI Search Optimisation, Performance Media, and the vast realm of Programmatic advertising.  

“The last 24 months in search marketing have been transformational, with implications for every element of a consumer’s journey. It’s now that the rubber meets the road, and the first to adapt will reap the rewards,” he says, a promise delivered with the easy grin Will’s clients know so well.  

Colleagues credit Will’s results to a rare combination of rigour and warmth. He lifts campaign metrics, then lifts the room, mentoring the next generation of Account Managers without losing the energy that made him their benchmark.  

Home is Willagee, a stone’s throw from Fremantle, where he and his wife juggle two young daughters, a yard full of chickens, early morning bike rides and the occasional deep-sea dive. “We are working in the best industry in one of the most beautiful cities in the world; all that’s left to do is our very best work & hopefully have some fun along the way, otherwise, what’s the point?”