Sophie Winter

National Manager, Content and Communities

Australian Wildlife Conservancy

Breakout

SESSION DETAILS

The Algorithm Whisperer: Humanising Engagement in an AI-Driven World
Forget algorithms. Stop chasing trends. Start setting them. Join Sophie for a masterclass in balancing data-driven decisions with authentic storytelling, looking beyond algorithmic trends to craft content that fosters engagement and builds community, just like the Australian Wildlife Conservancy.

Sophie is a strategic marketing and communications leader who believes in the power of storytelling to drive positive change.

With a knack for building strong brand connections both inside and outside organisations, she is all about finding creative, data-driven ways to make a meaningful impact. Sophie’s passion for innovation and sustainable thinking has shaped her purpose-driven career, leading her from agency life to the non-profit sector.