Sophie Winter
National Manager, Content and Communities
Australian Wildlife Conservancy
Appearing at 1.50-2.20PM
Breakout Session
SESSION DETAILS
The Algorithm Whisperer: Humanising Engagement in an AI-Driven World
Forget algorithms. Stop chasing trends. Start setting them. Join Sophie for a masterclass in balancing data-driven decisions with authentic storytelling, looking beyond algorithmic trends to craft content that fosters engagement and builds community, just like the Australian Wildlife Conservancy.
Sophie is a strategic marketing and communications leader who believes in the power of storytelling to drive positive change.
With a knack for building strong brand connections both inside and outside organisations, she is all about finding creative, data-driven ways to make a meaningful impact. Sophie’s passion for innovation and sustainable thinking has shaped her purpose-driven career, leading her from agency life to the non-profit sector.
SESSION DETAILS
The Algorithm Whisperer: Humanising Engagement in an AI-Driven World
Forget algorithms. Stop chasing trends. Start setting them. Join Sophie for a masterclass in balancing data-driven decisions with authentic storytelling, looking beyond algorithmic trends to craft content that fosters engagement and builds community, just like the Australian Wildlife Conservancy.
Check out the other speakers
NEWSLETTER
STAY IN THE LOOP
Want the latest news about STATE OF SOCIAL ‘25 as soon as details are released?
"*" indicates required fields