Sophie Winter
National Manager, Content and Communities
Australian Wildlife Conservancy
Breakout

SESSION DETAILS
The Algorithm Whisperer: Humanising Engagement in an AI-Driven World
Forget algorithms. Stop chasing trends. Start setting them. Join Sophie for a masterclass in balancing data-driven decisions with authentic storytelling, looking beyond algorithmic trends to craft content that fosters engagement and builds community, just like the Australian Wildlife Conservancy.
Sophie is a strategic marketing and communications leader who believes in the power of storytelling to drive positive change.
With a knack for building strong brand connections both inside and outside organisations, she is all about finding creative, data-driven ways to make a meaningful impact. Sophie’s passion for innovation and sustainable thinking has shaped her purpose-driven career, leading her from agency life to the non-profit sector.
SESSION DETAILS
The Algorithm Whisperer: Humanising Engagement in an AI-Driven World
Forget algorithms. Stop chasing trends. Start setting them. Join Sophie for a masterclass in balancing data-driven decisions with authentic storytelling, looking beyond algorithmic trends to craft content that fosters engagement and builds community, just like the Australian Wildlife Conservancy.
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