Resistance is fertile! Big social media friction ideas at SOS26.
Deep dives into meeting your customers where they’re at.
Can you use your socials to deliver big SEO wins? Can you weave creators into your existing social strategy to build trust? Can you use social media to turn customer friction into a stronger community? Yes. Yes, you can, with these deep-dive sessions at State of Social ’26 Friction.
Mastering the Other Algorithm: The Organic Growth Lever Social Teams Overlook, with Jes Scholz
Social and SEO are still often treated as separate disciplines, yet social content is deeply intertwined with search. Short videos in Google search, posts in Google Discover, citations in AI Overviews and ChatGPT – these surfaces reach millions of relevant users every day. So how do you get in?
Join award-winning SEO expert Jes Scholz for a deep dive into the secrets of social content visibility on search surfaces, with case studies and practical takeaways. She’ll reveal where social content surfaces beyond its native platform, the signals that make content discoverable on search surfaces and an SEO visibility checklist proven to boost performance and revenue.
The Creator Economy: Where It Came from, and Why It’s Here to Stay, with Pamela Obeid
Social has been around for a long time. Creators? Not so much. But with more consumers placing their trust in creators, it’s increasingly common for a social strategy to feature a creator (or ten). Brands need to get on board if they want to build awareness in the social space.
In her practical deep-dive session, Pamela Obeid, Social Lead at Amplify, will explain where the Creator Economy came from and why it’s worth investing both time and money into incorporating creators into your social strategy. You’ll leave enlightened, inspired and equipped with actionable tips on weaving creators into your existing strategy.
From Bricks to Browser: Reducing Friction Through Community-Led Digital Transformation, with Jamie Kho and James Jeffs.
What happens when an Australian bank with 125 years of history and loyal customers undergoes a digital transformation, from a full-service bank with almost 100 branches to a digital-only bank? Customer friction. How did Bankwest succeed? By using social media to identify friction, learn from it, and bring their community with them on their digital innovation journey.
In this behind-the-scenes look at the power of social media and community management, Bankwest’s Jamie Koh and Jeff James will reveal how they identified and eased customer friction through community engagement. From making social their customers’ ‘channel of choice’ to adapting community management and content to increase adoption, reduce resistance and build trust, they’ll share their friction-focused framework, techniques and tools for community-led change.
With your All Access pass secured, there’s nothing standing between you, these sessions and a whole heap more game-changing keynotes, breakouts and deep dives. You have got your tax-deductible ticket to State of Social ’26: Friction, haven’t you?
