Just look at this year’s epic line-up 👀
State of Social ’25 is getting closer (26 & 27 August). And our growing line-up, featuring the freshest thinkers in our industry, just keeps getting stronger. Take a look! 😍

Kate O’Connor
The ex-BBC Studio’s top dog explaining how she built the global Bluey brand and how to strengthen and commercialise your own brand.

Tyler O’Day
Empire State Realty Trust’s social media maverick showing you how to refresh your legacy brand (like he has for the Empire State Building).

Amber Martin
The Hypnosis CD on smashing out of your creative prison and discovering your next BIG strategy and campaign idea in the real world.

Hannah Muirhead & Dean Hunt
Chapter’s creativity and strategy dream team sharing their recipe for building your brand (and sales) in 3-5 year cycles, muesli-style.

Missy Burrell & Tanya Waite
A Mainstay Media masterclass in using creativity, AI tools and journalistic principles to cut through in a sea of AI content and build trust and authority.

Kirsty O’Connell
equ’s journey-marketing expert on mapping simple, scalable customer journeys, harnessing automation and creating after-sale loyalty.

Amaury Tregeur
Bread Agency’s founder with a crash course in Livestream Shopping, where storytelling, influencer marketing and e-commerce intersect.

Aaron Matthews & Adam Johnson
Original Audio’s audacious adventurers on using creative, data and AI to create individual, personalised ads. In real-time. At scale.
And that’s just for starters! We’ve got a whole heap of A-list talent to announce in the coming weeks. Keep an eye on your inbox and start planning your SOS25 program so you get the most out of your discounted, tax-deductible All Access ticket. You have got your ticket, haven’t you?