Just look at this year’s epic line-up 👀
State of Social ’25 is getting closer (26 & 27 August). And our growing line-up, featuring the freshest thinkers in our industry, just keeps getting stronger. Take a look! 😍
Kate O’Connor
The ex-BBC Studio’s top dog explaining how she built the global Bluey brand and how to strengthen and commercialise your own brand.
Tyler O’Day
Empire State Realty Trust’s social media maverick showing you how to refresh your legacy brand (like he has for the Empire State Building).
Jack Smith
DoubleVerify’s innovation inspirer on how AI can redefine performance measurement, supercharge optimisation and simplify digital success.
Tim Duggan
The entrepreneur and author sharing his years-long research and new tools to help you work smarter, recharge your creativity, and live better.
Amber Martin
The Hypnosis CD on smashing out of your creative prison and discovering your next BIG strategy and campaign idea in the real world.
Hannah Muirhead & Dean Hunt
Chapter’s creativity and strategy dream team sharing their recipe for building your brand (and sales) in 3-5 year cycles, muesli-style.
Sophie Winter
Australian Wildlife Conservancy’s chief storyteller on going beyond algorithmic trends and crafting content that builds your community.
Julian Pace
Happiness Co’s founder with a fresh take on how to refresh yourself, your creativity and your work-life balance.
Missy Burrell & Tanya Waite
A Mainstay Media masterclass in using creativity, AI tools and journalistic principles to cut through in a sea of AI content and build trust and authority.
Kirsty O’Connell
equ’s journey-marketing expert on mapping simple, scalable customer journeys, harnessing automation and creating after-sale loyalty.
Sharyn Smith
Social Soup’s influencer insider settling the mega- vs micro-influencer debate, with micro-influencer strategies to boost sales and advocacy.
Georgia Tappy
Another State of Social fave, back with a refreshing look at how to hit the reset button on your social media content and strategies.
Amaury Tregeur
Bread Agency’s founder with a crash course in Livestream Shopping, where storytelling, influencer marketing and e-commerce intersect.
Aaron Matthews & Adam Johnson
Original Audio’s audacious adventurers on using creative, data and AI to create individual, personalised ads. In real-time. At scale.
Keshnee Kemp
August One’s Keshnee Kemp unlocking the power of employee-generated content (EGC) to build trust and deliver measurable results.
Dave Stewart
Our favourite brand IP lawyer (scratch that, he’s Australasia’s favourite!) with your yearly need-to-know legal briefing on all things brand and social.
And that’s just for starters! We’ve got a whole heap of A-list talent to announce in the coming weeks. Keep an eye on your inbox and start planning your SOS25 program so you get the most out of your discounted, tax-deductible All Access ticket. You have got your ticket, haven’t you?