Get people sharing, with POLY’s Josh Gurgiel and the South Australian Tourism Commission’s Lily Hoffmann
OOH that’ll make you go ‘Ooh!’
From FOOH (Faux Out of Home) ads to viral videos, we’ve all witnessed unstoppable, improbably sharable social campaigns. It’s a special kind of digital marketing alchemy. And we’ve got two workshops lined up for State of Social ’24 that’ll help you conjure your own.
So You Want a Viral Video Strategy? It Starts With… w/ Lily Hoffmann
When Lily brought her journalistic storytelling smarts to the South Australian Tourism Commission, she transformed their stuttering social media strategy with a video-first approach that’s won hearts and minds (and the 2023 AMI National Marketing Excellence Award for Social Media Marketing).
In her workshop, she’ll equip you to go beyond the quest for views and a viral flash in the pan. To gain broader brand awareness. To achieve deeper brand salience, including with younger audiences. From convincing your boss to invest in video, to the value of both evergreen and trending video content, you’ll leave empowered to assess your video strategy and take it to the next level.
Give Us Your Faking Attention: The Rise and Faux of Fake OOH w/ POLY’s Josh Gurgiel
Josh was the media planner behind film franchises like The Hunger Games and Star Wars. He was Head Media Thinker at Thinkerbell. Now, at POLY – oOh!media’s new creative and content innovation hub – he’s inspiring advertisers and agencies to push the creative boundaries of Out of Home (OOH) to capture more attention. And he’s coming to SOS24 to inspire you too.
The rise of FOOH (giant eyelashes in the London Underground, giant handbags on the streets of Paris, a giant Barbie breaking out of her box in Dubai) is blurring the lines between viral video and OOH, online and offline, reality and CGI fantasy. Is FOOH effective, or just a fad? What does it mean for social marketing and OOH advertising? And where next? Find out with Josh.
Lily and Josh join a host of fellow alchemists on our customisable program of workshops. Which ones will you attend on Day Two? You will be at Optus Stadium for Day Two of SOS24, won’t you?
