Two days, a full program and only one of you. Every session at State of Social carries three labels, so you can see how deep it goes, what it covers and who it is built for before you sit down.

Read them before the day and your program builds itself. Read them in the queue for coffee and it still works.

Level: how deep and how fast

Level is about pace and depth, not value. Every session earns its slot. Some just go further into execution than others.

• You’ve got a good grasp: for people already working in digital or social who want to build on what they know. No time spent on the fundamentals.
• Intense: for experienced marketers. Expect depth, specifics and assumed knowledge. These sessions move quickly and stay on real decisions, trade-offs and what actually happens in practice.
• All: shared challenges, new ideas and industry shifts. Useful at any level, but not a step-by-step guide.

Theme: what kind of thinking

• Creative: content, storytelling, brand and creative thinking in practice. How ideas are shaped and brought to life.
• Data-driven: performance, measurement and optimisation. Expect frameworks, evidence and a clear view of what is working and why.
• Niche: one platform, tactic or problem, taken all the way down. Specialist insight and practical detail.

Suitable for: who it lands with

• Client: in-house teams and brand-side marketers making strategic calls and working with agencies and partners.
• Agency: agency leaders and practitioners juggling clients, teams and complex campaigns.
• Small business: freelancers, micro-agencies and owners doing their own marketing with limited time, budget or people.
• Any business: the challenges every digital and marketing role shares, whatever the business.

Build your own mix

The labels are a guide, not a gate. Go deep where it matters to your work, go broad where it helps, and take the best of it back to your desk the week after.