Insights from State of Social

Even the best in the business can miss important signals and opportunities. Don’t ignore this one. Grab your ticket to Australia’s brainiest digital marketing event.

Make sure you catch Andrés at State of Social ’23 and upgrade your digital storytelling and content creation game and your ability to spot and exploit all the marketing signals the digital universe sends you.

It’s not a digital marketing conference 💩. Certainly not a convention 😴. SOS23 is a digital marketing event 😲 packing a whole year of education 🏫, inspiration 💡, training ✍️, socialising 🥳 and treats 🍿 into two fun-filled days at Optus Stadium, Australia’s best 🏟️.

Tight training budgets. Scarce talent. A digital landscape that’s as erratic as Kanye’s grip on reality. What’s a good boss to do? Answer: Be the best boss and SOS your team to the next level.

It’s going to be our biggest SOS ever. And it’ll mark the start of your best year yet.

What do your customers reeeally want? What marketing trends are going to change everything? Which new technologies? The signs and signals are all around us.

Who was the MVP of MVPs at State of Social ’22? The votes are in…

Packed with digital marketing VIPs. Heaving with insights and strategies for becoming a digital MVP (Most Valuable Player). SOS22 was so chock-full of MVP goodness we had to create a limited series podcast with Dear Storyteller to capture it all.

It’s the final ep of MVP and Mike Drysdale is joined by the one and only Meg Coffey, Founder of State of Social (kind of the reason we’re all here) and MD of marketing agency Coffey & Tea.

The two discuss the way Reddit differs from the battleground of other social platforms, admiring how it harnesses the power of community to create positive social media spaces.

In this week’s episode of MVP, Andrés López-Varela, General Manager of Storyation, meets up with Dear Storyteller GM Mike Drysdale to dive deeper into the controversial ‘quantity over quality’ concept he championed in his State of Social workshop.

Mike & Myles discuss the parallels between the marketing and acting disciplines, focusing on the way we might be able to communicate more effectively by learning how to feel comfortable in uncomfortable situations.

In this episode of MVP, Susannah George, founder and CEO of Urban List, joins Dear Storyteller GM Mike Drysdale to discuss the key takeaways from her speech at State of Social.

This episode of MVP spotlights a decidedly different perspective on marketing, with Dr. Holly Ludeman of the Livestock Collective joining Dear Storyteller GM Mike Drysdale for a chat after her speech at State of Social.

In this episode of MVP, Managing Director of Nextdoor Australia, Jennie Sager, joins Dear Storyteller GM Mike Drysdale backstage at State of Social for a closer look at building communities and real-life connections.

In this episode of MVP, Lead Thinker and CEO of Thinkerbell, Adam Ferrier, takes to the blue velvet lounges with Dear Storyteller GM Mike Drysdale to delve deeper into the fascinating perspectives he shared within his State of Social keynote speech.

Brought to you by storyteller-in-chief Mike Drysdale, The Marketer’s Most Valuable Perspective is a rare opportunity to dig deeper into your favourite SOS22 speakers’ invaluable points of view.

The speakers. The stories. The lessons. The Portuguese tarts. The murmurs of ‘Ferrrrari’ echoing around Optus Stadium. How on earth can we recap two days of such epicness? Where to start?