Practising before they preach: Look who’s back for SOS26
The best of SOS25, back for State of Social ’26: Friction!
At State of Social, we don’t book theorists. We book people doing the work. Our stage is reserved for practitioners, operators and founders who are building brands, scaling campaigns and navigating change in real time. No recycled keynotes. No conference circuit clichés. Just practical insight from the people in the arena.
For SOS26: Friction, we’ve invited back some of the highest-rated voices from last year. The ones you voted for. The ones whose sessions sparked debate, filled notebooks and carried on into the bar afterwards.
If you were there, you know. If you weren’t, now’s your chance.
Here’s who’s back by popular demand for State of Social ’26 👇
You voted for your faves. We listened. And then we invited them back for an encore.
Sophie Winter
Australian Wildlife Conservancy
Sophie’s breakout was voted one of the best of SOS25 by the people that know. We can’t wait to see what practical lessons she’ll share this year.
Will Bal
Bonfire
Everyone loves Will. If you’re navigating the search and strategy speed bumps on the road to digital success, sign up for his SOS26 breakout.
Saira Manns
PR and social specialist
Another favourite from SOS25, Saira nailed her breakout session. Prepare to take notes. More of Saira’s PR and social media gold is incoming.
Julian Pace
Happiness Co
When life’s rubbing you up the wrong way, Julian always gives you hope and practical solutions. Join him for a deep dive that’ll have you eating friction for breakfast.
More big-name announcements coming soon.
We scour the universe across multiple timelines to find the smartest cookies in social, digital, marketing and branding, so watch this space. We’re taking things to another level for SOS26.
In the meantime, if you haven’t already, grab your State of Social ’26 All Access pass in a couple of friction-free clicks. Prices only go up from here.
