Goodbye algorithmic trends, celebrity influencers and AI meh-diocrity. Hello SOS25 breakouts!
AI tools. Algorithmic trends. Micro-influencers. If you’re anything like us, you’ll have heaps of questions about where we are and where we’re headed. And like us, you’ll want to sit in on these three blockbuster breakout sessions at State of Social ’25.
From Posts to Purchases: The Impact of Micro Influence, with Social Soup founder Sharyn Smith
Is the influence of mega-influencers fading? Do everyday micro-influencers hold the key to trust and engagement?
The CEO of Australia’s leading influencer marketing agency believes so. In her breakout, she’ll share research, case studies and practical strategies for harnessing the power of micro-influencers to boost brand awareness, sales and both online and offline advocacy.
The Algorithm Whisperer: Humanising Engagement in an AI-Driven World, with Australian Wildlife Conservancy’s Sophie Winter
Forget algorithms. Stop chasing trends. Start setting them. Join Sophie for a masterclass in balancing data-driven decisions with authentic storytelling.
Prepare to look beyond algorithmic trends and craft content that connects on a human level, fosters engagement and builds community, just like the Australian Wildlife Conservancy does.
Like a Journo: Make it through the (digital) wilderness being anti-AI, for AI, with Mainstay Media’s Missy Burrell and Tanya Waite
How can brands stand out in a sea of AI content? By thinking like journalists, like Missy and Tanya. Get the inside story on powerful, human-centered content strategies that put AI in its place and your brand centre stage. Learn how to create irresistible, share-worthy narratives, using your creativity, originality and AI-driven tools to cut through, connect and build trust, authority and community.
Sharyn, Sophie, Missy and Tanya are just four of our brilliant breakout hosts, coming to SOS25 to reignite your creativity and refresh your strategic thinking. Check out our growing program and, if you haven’t already, grab your ticket and start planning your SOS25 program.
