PRODUCT, PRICE, PROMOTION OR PLACE: WHICH IS THE MOST VALUABLE P?
It’s a debate as old as marketing itself.
And we’ve lined up four of our industry’s most prodigiously precocious prodigies to put an end to this perennially pertinent puzzle at State of Social ’22.
Listen, decide, vote: Let’s end this once and for all!
Meet the Youngbloods who’ll duel it out for your vote:
303 MullenLowe’s Eloise Cribb says ‘Product’
Named Campaign Brief’s Supernova in 2021, Eloise is Youngbloods WA Co-Chair (she’ll be stepping into a national co-chair role soon) and is widely regarded as one of our industry’s rising stars, with a growing reputation as an industry speaker and mentor. As Business Director at 303 MullenLowe, she heads up the Lotterywest account and has racked up wins for an array of clients, including St John WA, Department of Health, City of Perth, Road Safety Commission and P&N Bank.
Rare’s Simon Mullins says ‘Price’
Simon is a creative copywriter and an enthusiastic contributor to the advertising industry, speaking at multiple events, sitting as Youngblood WA Co-Chair and tutoring AWARD school to help inspire and empower young creatives. Since joining Rare in 2019, he has worked on numerous local and national brand campaigns and won some big awards, including a D&AD Pencil, PADC Gold Skull and Campaign Brief Best of Year. He has even appeared twice on Gruen’s ‘The Pitch’ Segment.
The Brand Agency’s Marcie Greenall says ‘Promotion’
Marcie’s rise and rise from distinguished grad to client-side designer to independent creative agency to The Brand Agency is nothing short of spectacular. At The Brand Agency, she works with a host of clients across an equally diverse range of design disciplines. What’s more, she’s also a leading figure in our industry, presenting at conferences, lecturing at unis and judging the Australian Graphic Design Association Awards.
Wunderman Thompson’s Emma Hollins says ‘Place’
Wunderman Thompson wunderkind and experience strategist Emma is something of a renaissance woman, combining commerce, account management, digital marketing and strategy smarts, which she uses to design and build products, services and experiences for clients’ customers. Like the WA Government’s EV Highway offering, or the AR Gifting Experience for Treasury Wine Estates, or developing the renewable energy product offering for regional WA.
The Youngbloods WA breakout debate is one of nine breakout sessions to choose from at SOS 22. Our practical, educational breakouts include lessons from PR VIP David Gardiner, Tourism WA’s Cory Gale, Bonfire’s Hayley Boneham and Mark McGowan’s former social media advisor Patrick Ashforth.
