A First-Timer’s Guide to State of Social
Everything you need to know to walk in confident and get the most out of your two days.
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Want to Speak?
Whether you’re advocating to challenge the status quo (even if it rubs people up the wrong way) or encouraging digital marketers to embrace the path of most resistance, there’s only one place to share your genius with the world: State of Social ’26.
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Come to Perth for State of Social, stay for so much more
Come for the digital and social smarts. Stay for the city vibe, Indian Ocean sunsets, pristine beaches, outback adventure, world-class wine regions… Maybe book an open return flight.
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2 days out is A LOT. But so is SOS26 😎
A lot of big ideas. A lot of laughs. A lot of practical lessons. A lot of goodies, delish eats, barista-brewed coffee, sundowner high jinx, familiar faces, new contacts…
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Master your friction-filled world at SOS26
We encounter all kinds of friction in digital marketing. Every. Frictioning. Day. And as you’ll discover at State of Social ’26, that’s a good thing.
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Friction. We love it.
If you’re responsible for digital strategy, social media, brand growth or campaign performance, this is built for you.
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Practising before they preach: Look who’s back for SOS26
Only our industry’s leading practitioners and pioneers make the cut at Australia’s smartest digital and social marketing event. And we’ve invited the best of the best back for SOS26’s friction-fest.
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Turn digital marketing tension into creativity at State of Social ’26: Friction.
We don’t let a little thing like the crushing weight of reality stop us from finding new digital marketing solutions and ways to supercharge our creative thinking. Take it from SOS attendees…
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SOS26: Step out of your comfort zone and into an era of marketing ingenuity
At SOS26, we’re not shying away from friction. We’re not looking for easy ways around it. We’re harnessing it to transform Optus Stadium into a creative melting pot of digital and social ingenuity.
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Friction is a fact of life.
There’s no escaping friction in digital marketing. It’s everywhere. Question is: will you let it grind you down? Or use it to put a razor-sharp edge on strategies and skills that deliver better outcomes?
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The Barkout Session
Discover how the State of Social’s digital barketing community is driving pawsitive change in the community by partnering with and raising funds for the Dogs’ Refuge Home in Perth.
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SOS26 Book List
A mix of team favourites, speaker recommendations, and books we genuinely think are worth your time.
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Save the Date
The smartest marketers are already thinking one move ahead.
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Our guide to navigating your SOS26 program
To help you navigate our packed schedule, we’ve introduced a nifty labelling system that’ll help you pick the sessions that will give you the most bang for your buck.
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How we choose speakers for State of Social
The State of Social speaker selection process takes months and is deliberately rigorous. Here’s how it works.
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Hard Refresh on Culture Making // ep10
From Trump tweeting about Cracker Barrel’s logo to the backlash against DEI, the panel weighs whether marketers can authentically shape culture, or if values-driven storytelling is the only ballast in increasingly turbulent times.
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Hard Refresh on Digital Audio // ep9
They debate why brands obsess over their logos but not their sound, how memes like Jet2 Holidays became earworms by accident, and whether podcasts have hit their ceiling, or are only just beginning. Together, they imagine a 2040 world where audio surrounds us, from neural implants to AI-generated soundscapes.
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Hard Refresh on Agencies // ep8
From the boom in in-house teams to AI eating junior jobs, the panel debates whether agencies can still prove their value and whether the future belongs to nimble independents, fractional experts, or the holding groups .
