Our guide to navigating your SOS25 program
To help you navigate our packed schedule, we’ve introduced a nifty labelling system that’ll help you pick the sessions that will give you the most bang for your buck.
What are your New Year’s refresholutions?
Is State of Social ’25: Refresh on your 2025 vision board? Because whatever your goals, Australia’s most refreshing digital and social marketing conference makes them achievable.
It’s not what you know in digital and social, it’s…
All the digital and social education (and people). All in one place: SOS25!
State of Social ’25: Bigger, better and more refreshing than ever!
When did digital and social marketing get so complicated?! We say, enough! And Australia’s smartest digital marketing conference is back to equip you to KISS instead.
Want to speak?
Ready to challenge assumptions, dispel dogma and lift our industry out of its malaise (and your personal brand to new heights)? Tell us what you have in mind.
State of Social ’25: Refresh
Clear your mind of the unnecessary and your calendar for 26 & 27 August. SOS25 is coming. More details soon…
Want more SOS24 gold? The Alchemists series is live!
More nuggets of digital marketing gold. More 24-carat insights and ideas. The Alchemists is a mine of digital marketing education and inspiration you can tap into, anytime, anywhere. So, go on. Dig in!
Episode 9 // Organic Content: The Hottest Takes
Join Andrés López-Varela, the ABC’s Scotty McDonald, The Social Sandwich’s Edwin Smith and social media and marketing consultant Georgia Tappy as they look at the changing role of organic content and overcoming content fatigue.
Episode 8 // The End of Search (as We Know It)
Join Andrés López-Varela, Bonfire’s Will Bal and Synergy’s Emma Hollins as they nerd out about the seismic changes in Search and how brands should navigate this new environment in light of generative AI.
Episode 7 // Building Bridges: Fandom and Brands
Join Andrés López-Varela, fan engagement expert Dr Georgie Carroll, brand and gaming strategist James Whatley and Bennett’s Dave Stewart to discover how marketers and brands can tap into fandoms.
Episode 6 // Mental Health and Social Media
Join Andrés López-Varela, Quiip’s Larah Kennedy, Happiness Co’s Julian Pace and Brandable’s Tess Palmyre as they ask how social media affects our mental wellbeing and how we can do better.
Episode 5 // The Power of the Big Platforms
Join Andrés López-Varela, Frankly’s Michael Corcoran, creator economy expert Lia Haberman and founder of Emojipedia Jeremy Burge for a peek into the pros, cons and future of social media.
Episode 4 // Effective Storytelling on Any Budget
Got a big brand story to tell but a teeny budget? Got a hefty budget but your story feels a little light on substance? Whatever your budgetary or storytelling challenges, you’re going to want to join The Alchemists host Andrés López-Varela for episode 4 or our limited-series podcast.
Culture or Creativity: What Comes First?
Want to dig deeper into the mine of digital marketing gold unearthed by our alchemists at State of Social ’24? Course you do. And the good news is, you don’t have to wait. The first panel discussion in our limited-series podcast is right here!
It’s OK, you can still come to SOS24. Virtually.
There’s nothing like a golden all access ticket to State of Social ’24. But if you reeeally can’t make it to Australia’s best digital marketing conference, here’s the next best thing: the SOS24 Online ticket.
Tom Goodwin is coming to SOS24. Yes, THE Tom Goodwin.
State of Social ’24 will equip you with the creative, strategic and technical smarts to create digital marketing gold, right now. But what does digital marketing alchemy look like tomorrow?
Plenty to raise the woof at SOS24 🐶 🎤🎧
High fives and nose boops all around! The Barkout Session is back for State of Social ’24.
Creative and strategic workshops! Ready to conjure creative genius and new customers?
New customers and genius marketing ideas don’t grow on trees. Who knew?! But we’ve got two workshops at State of Social ’24 that’ll make conjuring creative brilliance and a more diverse customer-base muuuch easier.
