Our guide to navigating your SOS25 program
To help you navigate our packed schedule, we’ve introduced a nifty labelling system that’ll help you pick the sessions that will give you the most bang for your buck.
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Grab your All Access pass to a fully refreshed digital-marketing you.
SOS25 All Access. Like turning yourself off and on again (but with gourmet eats, treats and coffee).
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Spicy! Make your socials sexy with ABC’s Lia Walsh and ABS’s Heather Lansdowne
Whether you feel your content’s a little boooring or your strategy’s bombing bigly, we’ve got two deep dives that’ll jump-start your socials.
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The best two days of the year start like…⏰
You register, slip on your lanyard and grab your first barista-brewed Hunt & Brew coffee. ☕
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How to connect in an era of anti-social media, with brand mastermind Eugene Healey at SOS25
Eugene is a brand strategy consultant on a mission to make cultural chaos comprehensible for brands.
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Take a sneak peek at (just some of) what you’ll learn at SOS25.
State of Social is unique in lots of ways (puppies and Portuguese tarts, anyone?), but most notably in our line-up.
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Find the key to unlocking your digital marketing potential at SOS25
The problem with most digital and social marketing training courses is that they only do one thing. But with State of Social ’25, your training program is perfect. Because you create it.
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No time for SOS25? 🚨Irony alert!🚨
Too much to do. 😫 Too many competing demands. 😟 Not. Enough. Time. 😨
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SEO in an AI world: Bonfire’s Will Bal will answer your search queries at SOS25.
Forget AI Mode. Enter SEO God Mode with Bonfire’s Will Bal at SOS25.
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How do you know State of Social isn’t just another marketing conference?
How do you know State of Social is worth it? How do you know Australia’s most refreshing digital and social marketing event isn’t just another conference? You ask the people who know: SOS24’s State of Socialites.
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How big is Tyler O’Day’s SOS25 keynote? Think Empire-State-Building big.
Shrug off your legacy brand’s social media straitjacket, with the Empire State Building’s Tyler O’Day.
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The Perth-ect chance to refresh yourself
They say a change is as good as a rest. And for once, ‘they’ are right. Especially when the change involves a tax-deductible flight and happens to be in Perth, home to State of Social ’25. 🛫
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New digital marketing training budget. New, exclusive lessons at SOS25.
OK, you’ve got your 2025-26 marketing training budget. What now?
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SOS25: Essential self-care for the time-poor digital marketer
Your once-a-year chance to escape the noise and rediscover your focus.
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The SOS25 line-up is looking 🔥
State of Social ’25 is getting closer (26 & 27 August). And our growing line-up, featuring the freshest thinkers in our industry, just keeps getting stronger. Take a look! 😍
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Are you in power save mode? 🪫
Recharge your digital/social/strategic/creative batteries.
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Chapter’s Hannah and Dean are serving brand muesli at SOS25
Is your brand living off performance-marketing sugar hits? If your marketing plan looks more like a bowl of Skittles than a balanced meal – packed with SEM, PPC, and CTR – it might be time to rethink your diet.
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Master liveshopping and employee-generated content, with Amaury Treguer and Keshnee Kemp at SOS25
Liveshopping and employee-generated content (EGC) can be social media marketing and branding game-changers. Are they right for you? Ask Amaury Treguer and Keshnee Kemp at State of Social ’25.
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What makes State of Social the best digital marketing event?
What makes SOS25 the best digital marketing event? Ask the best in the business
