Choose your adventure
What do you need to do strategy-wise in the year ahead? Need to raise your creative game? Get the lowdown on emerging trends and tech? Improve your technical skills? Learn new ones?
Our guide to navigating your SOS24 program
To help you navigate our packed schedule, we’ve introduced a nifty labelling system that’ll help you pick the sessions that will give you the most bang for your buck.
Want more SOS24 gold? The Alchemists series is live!
More nuggets of digital marketing gold. More 24-carat insights and ideas. The Alchemists is a mine of digital marketing education and inspiration you can tap into, anytime, anywhere. So, go on. Dig in!
Episode 9 // Organic Content: The Hottest Takes
Join Andrés López-Varela, the ABC’s Scotty McDonald, The Social Sandwich’s Edwin Smith and social media and marketing consultant Georgia Tappy as they look at the changing role of organic content and overcoming content fatigue.
Episode 8 // The End of Search (as We Know It)
Join Andrés López-Varela, Bonfire’s Will Bal and Synergy’s Emma Hollins as they nerd out about the seismic changes in Search and how brands should navigate this new environment in light of generative AI.
Episode 7 // Building Bridges: Fandom and Brands
Join Andrés López-Varela, fan engagement expert Dr Georgie Carroll, brand and gaming strategist James Whatley and Bennett’s Dave Stewart to discover how marketers and brands can tap into fandoms.
Episode 6 // Mental Health and Social Media
Join Andrés López-Varela, Quiip’s Larah Kennedy, Happiness Co’s Julian Pace and Brandable’s Tess Palmyre as they ask how social media affects our mental wellbeing and how we can do better.
Episode 5 // The Power of the Big Platforms
Join Andrés López-Varela, Frankly’s Michael Corcoran, creator economy expert Lia Haberman and founder of Emojipedia Jeremy Burge for a peek into the pros, cons and future of social media.
Episode 4 // Effective Storytelling on Any Budget
Got a big brand story to tell but a teeny budget? Got a hefty budget but your story feels a little light on substance? Whatever your budgetary or storytelling challenges, you’re going to want to join The Alchemists host Andrés López-Varela for episode 4 or our limited-series podcast.
Culture or Creativity: What Comes First?
Want to dig deeper into the mine of digital marketing gold unearthed by our alchemists at State of Social ’24? Course you do. And the good news is, you don’t have to wait. The first panel discussion in our limited-series podcast is right here!
It’s OK, you can still come to SOS24. Virtually.
There’s nothing like a golden all access ticket to State of Social ’24. But if you reeeally can’t make it to Australia’s best digital marketing conference, here’s the next best thing: the SOS24 Online ticket.
Tom Goodwin is coming to SOS24. Yes, THE Tom Goodwin.
State of Social ’24 will equip you with the creative, strategic and technical smarts to create digital marketing gold, right now. But what does digital marketing alchemy look like tomorrow?
Plenty to raise the woof at SOS24 🐶 🎤🎧
High fives and nose boops all around! The Barkout Session is back for State of Social ’24.
Creative and strategic workshops! Ready to conjure creative genius and new customers?
New customers and genius marketing ideas don’t grow on trees. Who knew?! But we’ve got two workshops at State of Social ’24 that’ll make conjuring creative brilliance and a more diverse customer-base muuuch easier.
SOS24 breakout! How to keep your cool when the digital world’s a hot mess
Culture wars here. Online outrage blowing up there. Deep-fakery and sh!tf%ckery everywhere. The battle to navigate the media landscape is real. Good thing we’ve got a breakout for that at SOS24.
Latest SOS24 breakouts! What social platforms and customers REALLY want.
What’s REALLY going on under the skin of the social media platforms? What’s REALLY going on in the heads and hearts of your customers? Find out on Day One at State of Social ’24.
Introducing The Alchemists: Our new limited podcast series for SOS24!
Just when you thought we couldn’t squeeze any more digital marketing gold into State of Social ’24, we go and announce our limited-series SOS24 podcast.
New financial year. New training budget. Learn something new.
Maybe you’ve been holding out for your new marketing training budget. Perhaps you’ve been watching our lineup of digital marketing alchemists take shape. Either way, it’s time.
Read our recipe for digital marketing heaven
Handpick the world’s best digital alchemists. Add a large helping of gourmet eats and treats. Stir in 800 digital marketers. Mix together at Optus Stadium. And voila! State of Social ’24 is served.
