For your manager

Make the
case

24 & 25 August 2027 · Optus Stadium, Perth

Everything a manager needs to say yes, on one page. Forward the link, or copy the letter.

The case at a glance

Dates	24 & 25 August 2027
Venue	Optus Stadium, Perth
Formats	Keynotes, Breakout Sessions, Deep Dives
Recordings	All Access, 12 months
Tickets on sale	11 January 2027

What you bring back

Worth the two days away.

A plan, not a notebook

Sessions built around what to do next, not theory.

One tactic that works pays for the ticket. Everything after that is profit.

Mistakes you don’t have to make

Speakers show their work: the missteps, the trade-offs and what they’d change. Cheaper to learn from theirs than make your own.

A wider network

Nearly 900 delegates at SOS26, from agencies, brands, government and not-for-profits.

The letter

Mad Libs, but for approval.

A one-page letter with the dates, the ticket and space for your own reasons. Copy it, edit it, send it, done.

Or email this page to your manager

Approval letter · Template

Hi [manager’s name],

I’d like to go to State of Social on 24 & 25 August 2027 at Optus Stadium, Perth. It’s the tenth year, and every speaker has worked in the industry in the last twelve months, so the sessions are about what’s working now.

The [ticket type] ticket is [price]+gst. Prices rise on 1 March, so booking before then saves us money.

Here’s what I plan to bring back: [your three takeaways]. I’ll share them with the team at our next meeting.

[Travel and accommodation, if needed.]

Thanks, [your name]

Bring the team