Why is State of Social the best in the business? Ask the best in the business.
They say, don’t meet your heroes. We say, they should come to State of Social, where you can learn from (and even grab a coffee with) the best in the digital and social marketing business.
Every year, we scour Planet Social and the digital marketing universe for the most pioneering, inspirational, refreshing thinkers and doers for our keynote, breakout and deep dive line-up.
And every year, they agree to share their knowledge at Optus Stadium because, well, even digital and social marketing heroes have heroes they want to meet and learn from. SOS24 was no exception.
“So much packed into a week and nothing short of the best from Meg Coffey and her team … To watch, meet, chat and experience James Whatley, Dave Jorgenson, Paula Bloodworth, Tom Goodwin, Lia Haberman, twas a belter.”
Michael Corcoran, Frankly
Aaron Matthews
“This year’s State of Social was the best yet, the content, the people, the speakers and Meg Coffey’s insane level of detail makes every part of this event magic 🪄 (did I mention there were puppies 🐶 oh and the food 🤤).”
“My favourite keynote (which is saying a lot because all of them were incredible!) at State of Social ’24 was Paula Bloodworth’s talk on ‘Why the smartest thing we can all do is be stupid.’ … Loved this talk and State of Social as a whole – so many insights and takeaways for me.”
Bec Sands, personal brand expert
“Day One is complete and my brain is absolutely bursting with amazing info and insights.”
Dr Georgie Carroll, fan engagement expert
“Aaaaaaaaand that’s State of Social Day One: DONE. What an incredible event.”
James Whatley, multi-Cannes-Lion-winning strategist
“It just keeps getting bigger and better – congrats to Meg Coffey for all the hard work in pulling off such an event that is on the world stage.”
Alex Gavalas, Bonfire
“This year was truly the best one yet, I found so much inspiration in the amazing line up of speakers.”
Emma Hollins, Synergy
“It was truly enriching and rewarding getting to hear from, and meet with, the best in the biz from around Australia and (quite literally) the world.”
Lily Hoffmann, South Australian Tourism Commission
“The keynotes, breakouts and workshops I attended were all buzzing with the same energy – a desire from marketers to make awesome work that matters to their audience.”
Scott McDonald, ABC
“I could go on and on but just wanna thank Meg Coffey (and so many others) for organising this wonderful event. I had the most amazing time and already can’t wait for State of Social ’25.”
Take a look at SOS25’s all-star line-up. It’s shaping up to be the best State of Social yet, and we’re just getting started! So, if you haven’t already, take your advice from the people who know best…