Shhh… Original Audio’s Aaron and Adam are sharing their audio branding, creative and AI secrets at SOS25.

Imagine an ad that speaks to the listener – not a demographic, an individual – altering according to their location, the time, even the weather. Sounds like the best way to cut through in a market where everyone’s shouting.

And Original Audio is coming to State of Social ’25 to tell you how.

Welcoming Aaron Matthews and Adam Johnson back to State of Social.

Aaron and Adam are State of Social legends. Not least because, after meeting at SOS23 they decided to set up Original Audio together – a groundbreaking, AI-driven audio branding, creative and dynamic audio advertising agency mixing great creative with the world’s best products and platforms.

So, it was music to our ears when they agreed to come back for SOS25 to share their passion for creating audio that not only sounds better but works harder. In stereo.

Rethinking Audio: How Personalised Audio Can Drive Bigger Impact for Your Brand.

Aaron and Adam’s deep-dive session will show you how brands drive measurable impact by combining dynamic messaging with great audio branding and creative.

From explaining how live data signals can be used to tailor ad copy to maximise relevance and cut-through, to demonstrating how AI allows brands to do all of this at scale and in real-time, it’s a masterclass in dialling the business-boosting potential of audio up to 11.

Aaron and Adam join Hypnosis’s Amber Martin on the build-your-own program of deep-dive sessions on Day Two of SOS25 – sessions spanning the creative, strategic and technical spectrum. Watch out for more announcements soon. And if you haven’t already…