Shrug off your legacy brand’s social media straitjacket, with the Empire State Building’s Tyler O’Day.

So, you’ve got a legacy brand, and a headache from banging your head against a brick wall that has a sign on it that says: “This is how we’ve always done it.” What do you do? You ask the man who has taken the Empire State Building into a new era of social media stardom.

Meet Tyler O’Day, the Empire State Building’s social media maverick

Tyler is the Director of Social Media at Empire State Realty Trust, where he drives innovative social campaigns for a host of iconic properties, including the historic landmark. He’s climbed the Brick Wall of Legacy (his happens to be 443 metres high) and taken the “World’s Most Famous Building” to new heights.

And he’s coming all the way from New York for State of Social ’25 to tell us how we can do the same.

Tyler’s keynote: How to Keep Your Legacy Brand Relevant

How did Tyler drag over 300,000 tons of New York icon into a new era of headline-grabbing fame and social engagement? In his Day One keynote, he will explain the best ways to think about and treat your legacy brand, including how to:

• refresh your brand to make it relevant and interesting
• manage multiple stakeholders (with sometimes differing opinions)
• push the limits, even if you have shareholders to consider
• be nimble, topical, and trendy when you have layers to go through.

Tyler joins our growing A-list of digital and social movers and shaker-uppers at SOS25. Check out our line-up and start planning your program of keynotes, breakouts and deep dives. And if you haven’t already…