SOS24’s The Alchemists podcast series is LIVE! 🎉

Listen in. Gen up. Kick on.

If you came to State of Social ’24, you’re probably already feeling ready, inspired and able to get out there and conjure up some digital marketing magic. But we haven’t finished!

SOS24’s The Alchemists limited series podcast is now live!

More nuggets of digital marketing gold. More 24-carat insights and ideas. The Alchemists is a mine of digital marketing education and inspiration you can tap into, anytime, anywhere. So, go on. Dig in!

• Culture or Creativity: What Comes First? Paula Bloodworth, Berlin’s Richard Berney and creative director Ken Leung weighing up the chicken-and-egg interplay between culture in its various forms and creativity.
• Effective Storytelling on Any Budget. The Washington Post’s TikTok guy Dave Jorgenson, POLY’s Josh Gurgiel and Sea to Summit’s Bec Smith revealing how the most successful brands – big and small – create digital marketing gold regardless of their budget.
• The Power of the Big Platforms. Frankly’s Michael Corcoran, renowned CMO Lia Haberman and Emojipedia’s Jeremy Burge looking at what’s going on with the big social platforms and where they’re headed, from Meta to TikTok to X and beyond.
• Mental Health and Social Media. Quiip’s Larah Kennedy, Happiness Co’s Julian Pace and Brandable’s Tess Palmyre on how social media is affecting our mental wellbeing and what we, as marketers, could or should do to improve things.
• Building Bridges: Fandom and Brands. Fan engagement expert Dr Georgie Caroll, brand and gaming strategist James Whatley and Bennett’s Dave Stewart on the ins and outs, pros and cons, whys and wherefores of tapping into and nurturing a fanbase for your brand.
• The End of Search (as We Know It). Bonfire’s Will Bal and Synergy’s Emma Hollins zooming in and nerding out about the seismic changes we’ve seen in the search landscape and how brands should navigate the shifting sands of search marketing in light of generative AI.
• Organic Content: The Hottest Takes. The ABC’s Scotty McDonald, The Social Sandwich’s Edwin Smith and social media superstar Georgia Tappy on the changing role of organic content and overcoming content fatigue.

What’s the catch? There isn’t one. The Alchemists is a treasure trove of added value we’re sharing. All we ask is, if you like what you hear, give us a five-star review and help us spread the word.