Do you find Generation Z and generative search generally puzzling?

Like it or not, the growing influence and importance of Gen-Z and Google’s Search Generative Experience (SGE) are fundamentally changing digital marketing.

But it’s not a problem. It’s an opportunity. Or it is if you’ve got an All Access State of Social ’24 ticket.

20% Less Traffic: How AI Answers Will Change Your Search Marketing Strategy w/ Bonfire’s Will Bal

Maybe you’ve already got a rough idea what Google’s SGE is. Perhaps the words ‘Search Generative Experience’ send you to sleep. Or bring you out in hives. Whatever.

If your brand relies on digital marketing (yes, that’s everyone) you’re going to want to be at Will’s Bonfire-powered workshop.

How does Google’s Search Generative Experience work? What has Bonfire’s SGE testing revealed? How will SGE change the search marketing landscape? What does it mean for SEO? And crucially, what do you need to do about it? Get all the answers you need – in plain English – from Will.

What’s Old Is New Again: How To Speak to Gen-Z Through Organic Social Media w/ Georgia Tappy

Georgia was the social media superstar behind Parks Victoria’s Insta page reaching 1.4 million people. Every. Single. Day.

In her workshop on Day Two of SOS24, she’s going to help you find the best way for your brand to engage and entertain Gen-Z (yes, entertain – they’re not Gen Zzzzz).

Together, you’ll explore the pros and cons of different channels. You’ll learn how to harness social media trends sustainably and create valuable content that leverages brand love, then repurpose it. And you’ll discover how to get Gen-Z to listen to you (clue, it starts with listening to Gen-Z).

Georgia and Will are the latest additions to our Day Two workshop program. Check it out. Which ones will you attend in person? It’s your choice. Or haven’t you got your All Access ticket yet? If not, you really need to do something about that.

Got a General ticket? Starting to feel the Day Two FOMO? You can easily upgrade.