The Alchemists podcast: Episode 9

Organic Content: The Hottest Takes

Content fatigue is real. Or is it? Is it time to step off the organic content hamster wheel or lean into the next big trends? In episode 9 of The Alchemists, the last in our limited series podcast,we’re examining the changing role of organic content and exploring how to overcome content fatigue.

For this must-hear pod, our host Andrés López-Varela is joined by:

• deputy content director at ABC Radio Brisbane, Scotty McDonald
• founder/CEO of social media consultancy The Social Sandwich, Edwin Smith
• social media and marketing consultant Georgia Tappy.

Join our panel for a breakdown of what’s driving social media trends and how we can make the most of them, rather than be ruled by them. Our panellist will get into the big questions:

• What is ‘organic content’ in 2024, given how social platforms and tech have changed?
• What’s driving the shift from high production values to low-fi content creation?
• What kinds of organic content are different demographics engaging with?
• Are we, as marketers, creating a sense of content fatigue? And how can we beat it?
• And much, much more…