More SOS23 workshops! Write and design your way into your customers’ heads.
Just when you thought the SOS23 workshop line-up couldn’t get any better.
Living in fear of your socials turning into a hot angry mess because you inadvertently offended someone? Dread making a branding decision that leaves your customers c-c-cold? We get it. And we’ve got you. Or Mood Institute’s Nathan Jones and Ragan’s Jess Zafarris have.
The Colour Code: Unlocking the Emotion of Your Brand, with Nathan Jones
Meet Nathan Jones. He’s a one-man psychological research and training phenomenon. And we’re not using ‘phenomenon’ lightly: three psychology degrees; over a decade of emotion research; coveted by Fortune 500 companies; and a keynote resume that includes TEDx and Mumbrella360. (He’s also the voice behind ‘The burgers are better at Hungry Jacks’. True story.)
Nathan’s practical workshop on Day Two of SOS23 is a must-see for anyone who wants to connect – really connect – with customers. So that’s you. From the groundbreaking Colour-Emotion Brand Archetypes (CEBA) tool to elevating your emotional marketing, copywriting and intelligence skills, his immersive session will equip you to harness emotion and colour to supercharge your brand strategy.
Word Magic for Social Pros: How to Be a Better Word Wielder Through Etymology, with Jess Zafarris
Author. Journalist. Engagement director. Social media strategist. Whether she’s writing unputdownable books like ‘Words from Hell’ (Hachette 2023), or growing Adweek’s LinkedIn page from 800K to 1.3M followers, or building UselessEtymology.com and growing its TikTok channel to 86K followers, or spearheading Ragan’s storytelling, Jess is the word nerd’s word nerd.
In her exclusive virtual workshop, only available to SOS23 All Access ticketholders, Jess Zafariss will take you on an etymological exploration that will make you a better writer. She’ll share the frankly astounding histories behind everyday words that come up often for social pros. And she’ll give you new etymology skills that will take your wordsmithing and socials to the next level.
Nathan and Jess join LADBible’s Mel Ho, Neon Treehouse’s Joshua White, BMF’s Lucy Kough, Bonfire’s Johari Lanng, oOh!media’s Josh Gurgiel, Sked Social’s Kyra Goodman and Happiness Co’s Julian Pace on our workshop program.
