Win affinity, curiosity, and attention with LADbible Australia’s Head of Content, Mel Ho at SOS23
What would you give to cut through and connect with the social generation like LADbible?
Well, assuming you have your All Access ticket to State of Social ’23, Australia’s brainiest digital marketing event, you only need to give LADbible’s Mel Ho an hour of your time and your undivided attention. That’s right, we’ve got a LADbible workshop on Day Two of SOS23.
More LAD, Less Ad, with LADbible Australia’s Head of Content, Mel Ho.
Anyone want to top global social engagement charts across the board with their content? That’s what Mel Ho has achieved at LADbible Australia, managing a multi-disciplinary team spanning editorial, social, video, production and creative strategy.
With over a decade on the digital media frontline with major players like The LifeStyle Group, Yahoo! and Allure Media, what Mel doesn’t know about affinity, curiosity, and attention isn’t worth knowing.
Which means her More LAD, Less Ad workshop is a must if you want to:
- understand how your branded content should work in the social space
- create strong branded content that connects authentically
- leverage publisher storytelling to build your brand voice.
Mel joins oOh!media’s Josh Gurgiel, Sked Social’s Kyra Goodman, Neon Treehouse’s Joshua White, BMF’s Lucy Kough, Happiness Co.’s Julian Pace, Bonfire’s Johari Lanng, Social Sandwich’s Edwin Smith, Brandable’s Tess Palmyre and Creative Fix’s Aaron Matthews on our workshop program.
You have so many workshops to choose from! Better grab your All Access ticket while there’s still time.
