‘My most valuable plays’: Urban List CEO Susannah George at SOS 22.

Culture, impostor syndrome and bravery.

Yes, really. Find out how Urban List’s CEO Susannah George deals with it and so much more. Catch her must-see breakout session at Australia’s best digital marketing event, State of Social ’22.

Susannah George

Susannah’s breakout: How We Built Australia’s Independent Media Brand of the Year

How did Susannah turn her promising digital and social marketing career into Urban List, serving up 30,000+ recommendations an hour to 3 million+ culture seekers across 12 markets? Find out from the award-winning entrepreneur herself.

In Susannah’s Most Valuable Plays (MVP) crash course, she’ll talk about:

  • How culture eats strategy for breakfast. And how to set yourself up for success by defining and building your ideal team.
  • Impostor syndrome and leadership. Don’t let imposter syndrome get in your way. Learn how Susannah harnesses it.
  • Embracing change as an adventure. Discover how to be brave enough to lean into change, even when things are working.
Set up for success with Susannah!

Susannah joins PR VIP David Gardiner, Tourism WA’s Cory Gale and Bonfire’s Hayley Boneham on the breakout program at Australia’s brainiest digital and social marketing event. You’ve got nine sessions to choose from. If you haven’t already, book your State of Social ‘22 ticket.