WHEN YOUR BREAKOUT SESSIONS ARE JUST AS MOUTH-WATERING AS YOUR KEYNOTES.
It’s a good problem to have. And you’ll agree when you see what Tourism WA’s Cory Gale, Bonfire’s Hayley Boneham and Patrick Ashforth (Mark McGowan’s social media advisor through the pandemic) have lined up for State of Social ’22.
Prepare to be spoilt for choice.
Navigating Through a Carpet of Wildflowers, with Cory Gale
How do you identify what’s unique about your brand, then cultivate content that leverages all that uniqueness? How do you sow the seeds for a content and community strategy that will blossom and bloom? Take a leaf (or petal) out of Tourism WA’s book. Sign up for Cory’s breakout session.
Marketing for marketers, with Hayley Boneham
Like the gun mechanic whose car needs a service, marketing pros and agencies often neglect their own marketing. Not Bonfire. And not Hayley. In her masterclass, Hayley will share tips from the Bonfire playbook on everything from personas, psychometric profiling and social listening to strategy and campaigns, so you can identify and motivate your ideal clients.
Personality, pivoting and the pandemic, with Patrick Ashforth
Meet Mark McGowan’s former social media advisor. Find out what lessons he learned managing the Premier’s socials during the pandemic and how you can apply them in your digital marketing, from embracing your brand’s personality to pivoting like a political pro.
