Want to speak at SOS26? Give us your hot take 😎

Friction. Is. Everywhere. In the grind between strategy and intuition, ambition and reality, humans and tech. In our schedules and budgets, our feeds and the comments. 👀 The comments!

But it’s also the creative furnace where marketing brilliance is forged. This year, State of Social isn’t stepping away from the fire and the fight… we’re diving into it 🔥

Create some friction (and an army of new fans) at SOS26!

What’s your hot take on friction in digital marketing?

Got the answer to one of digital and social’s burning existential questions?

Have you cracked how to use friction to fire up the creative furnace of ingenuity and innovation?

Whether you’re advocating to challenge the status quo (even if it rubs people up the wrong way) or encouraging digital marketers to embrace the path of most resistance, there’s only one place to share your genius with the world: State of Social ’26 at Optus Stadium on 25 & 26 August 2026.

Rule #1 for marketing’s hottest speaking gig: No warmed-up content!

Whether you want to put your name forward for a deep dive, a breakout or (gulp) one of our BIG keynotes, SOS26 is a unique opportunity to raise your profile and our industry’s IQ.

But (and it’s a big one) that means no recycled content. And definitely no sales pitches. We’re looking for red-hot new ideas, insights and inspiration.

Ready to fire up our industry’s imagination? Looking to sear your name into the minds and memories of your peers? Tell us what you have in mind and find out more. Submissions close 11:59pm AWST on 30 April 2026.

Some common questions we get asked…