Are you ready to dive into the biggest social media event of the year?

State of Social ’26 is here and we’re about to blow your minds with an array of masterclasses and sessions like you’ve never seen before.

But wait! Before you jump in, let’s help you find your way around our session offerings.

How to choose the right sessions at State of Social ’26

State of Social brings together people from across digital, marketing, creative, and business, all at different stages and with different challenges. That’s part of what makes the room powerful. It also means your ideal session mix will look different to the person sitting next to you.

To help you navigate the program and choose sessions that are genuinely useful for where you are right now, we use a clear session labelling system. These labels are designed to give you quick context before you commit your time.

The ‘Level’ Label

The Level label indicates the depth and pace of a session, not its value. Every session is designed to be worthwhile, but some go further into execution and complexity than others. Here’s what each level means:

  • You’ve Got a Good Grasp: For people already working in digital or social who want to build on existing knowledge. These sessions assume familiarity with core concepts and focus on practical insight without spending time on fundamentals.
  • Intense: Designed for experienced marketers. Expect depth, specificity, and assumed knowledge. Sessions move quickly and focus on real decisions, execution, trade-offs, and what actually happens in practice.
  • All: Broadly relevant sessions that explore shared challenges, emerging ideas, and industry shifts. Valuable across experience levels, but not designed as step-by-step execution guides.

The ‘Theme’ Label

The Theme label tells you what kind of thinking and content the session focuses on:

  • Creative: Content, storytelling, brand, and creative thinking in practice. How ideas are shaped, expressed, and brought to life.
  • Data-Driven: Performance, measurement, optimisation, and decision-making informed by data. Expect frameworks, evidence, and clarity around what’s working and why.
  • Niche: Deep dives into specific platforms, tactics, or problems. Narrow focus, specialist insight, and practical detail.

The ‘Suitable For’ Label

The Suitable For label highlights the perspective a session is most likely to resonate with, based on real-world context:

  • Client: For in-house teams and brand-side marketers. These sessions support strategic decision-making and working effectively with agencies and partners.
  • Agency: For agency leaders and practitioners managing multiple clients, teams, and complex campaigns.
  • Small Business: Tailored for freelancers, micro-agencies, and small business owners. Practical approaches for working with limited time, budget, or resources.
  • Any Business: Relevant regardless of business type or structure. These sessions address shared challenges across digital and marketing roles.

Remember, all State of Social sessions are chosen for everyone; the labels are not restrictions, they’re guides. Use them to build a program that matches your experience, your role, and what you want to take back into your work.

Mix it up. Challenge yourself. Go deep where it matters and broad where it helps.

That’s how you get the most out of SOS26.

Don’t have a ticket yet? Click here and sort that out.