Are you ready to dive into the biggest social media event of the year?

State of Social ’25 is here and we’re about to blow your minds with an array of masterclasses and sessions like you’ve never seen before.

But wait! Before you dive in, let’s help you find your way around our session offerings. We know that our attendees come from diverse backgrounds, with different experience levels and unique business needs. So, to help you navigate our packed schedule, we’ve introduced a nifty labelling system that’ll help you pick the sessions that will give you the most bang for your buck. Let’s break it down.

The ‘Level’ Label

First up, we have the ‘Level’ label. This one’s all about understanding the depth and complexity of a session. Here’s what each level means:

• You’ve Got a Good Grasp: For those who’ve been around the social media block a few times. You know your tweets from your TikToks, and you’re ready for some intermediate-level insight.
• Intense: For the social media gurus who breathe algorithms and dream in hashtags. These are advanced sessions that’ll take your knowledge to the next level.
• All: A smorgasbord of social wisdom suitable for all. Whether you’re a seasoned pro or just getting your feet wet, these sessions have something for everyone.

The ‘Theme’ Label

Next, we have the ‘Theme’ label, which tells you what kind of content to expect from a session:

• Creative: Get ready to unleash your inner artist. These sessions focus on crafting engaging content and building beautiful social media profiles.
• Data-Driven: The why’s and how’s of social media, explained through numbers. Perfect for those who want to delve into analytics and understand the science behind social success.
• Niche: Specialized sessions that deep dive into specific topics. If you’ve ever wanted to become an expert in a particular area, these sessions are for you.

The ‘Suitable For’ Label

Lastly, we’ve added a ‘Suitable For’ label to help you understand who might benefit most from each session:

• Client: Are you the client? These sessions will help you understand the social media landscape and make informed decisions about your brand’s social strategy.
• Agency: For our friends at the big agencies. These sessions cover broad topics and strategies to help you manage large-scale social media campaigns.
• Small Business: Tailored for freelancers, micro-agencies, and small business owners. Get tips and tricks to make the most of your social presence, even with limited resources.
• Any Business: Whether you’re from an agency, a small business, or a client, these sessions have valuable insights for everyone.

Remember, all our sessions are suitable for everyone, but these labels should help guide you to the sessions most beneficial for your unique needs.

So, there you have it! With these labels, we hope you’ll be able to better navigate our extensive offerings and make the most of your State of Social ’25 experience. Get ready to learn, connect, and transform your social media game. See you there!