2 days out is A LOT. But so is SOS26 😎
A lot of big ideas. A lot of laughs. A lot of practical lessons. A lot of goodies, delish eats, barista-brewed coffee, sundowner high jinx, familiar faces, new contacts…
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Master your friction-filled world at SOS26
We encounter all kinds of friction in digital marketing. Every. Frictioning. Day. And as you’ll discover at State of Social ’26, that’s a good thing.
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Friction. We love it.
If you’re responsible for digital strategy, social media, brand growth or campaign performance, this is built for you.
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Practising before they preach: Look who’s back for SOS26
Only our industry’s leading practitioners and pioneers make the cut at Australia’s smartest digital and social marketing event. And we’ve invited the best of the best back for SOS26’s friction-fest.
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Turn digital marketing tension into creativity at State of Social ’26: Friction.
We don’t let a little thing like the crushing weight of reality stop us from finding new digital marketing solutions and ways to supercharge our creative thinking. Take it from SOS attendees…
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SOS26: Step out of your comfort zone and into an era of marketing ingenuity
At SOS26, we’re not shying away from friction. We’re not looking for easy ways around it. We’re harnessing it to transform Optus Stadium into a creative melting pot of digital and social ingenuity.
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Friction is a fact of life.
There’s no escaping friction in digital marketing. It’s everywhere. Question is: will you let it grind you down? Or use it to put a razor-sharp edge on strategies and skills that deliver better outcomes?
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SOS26 Book List
A mix of team favourites, speaker recommendations, and books we genuinely think are worth your time.
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Save the Date
The smartest marketers are already thinking one move ahead.
