At SOS26, we’re not shying away from friction. We’re not looking for easy ways around it. We’re harnessing it to transform Optus Stadium into a creative melting pot of digital and social ingenuity.
There’s no escaping friction in digital marketing. It’s everywhere. Question is: will you let it grind you down? Or use it to put a razor-sharp edge on strategies and skills that deliver better outcomes?
A mix of team favourites, speaker recommendations, and books we genuinely think are worth your time.
The smartest marketers are already thinking one move ahead.
