YOUR QUESTIONS ANSWERED
It’s time to hit the refresh button. To reset the strategic rules, recharge your creative batteries, reclaim your time and rekindle your love of digital and social. Enter State of Social ’25: Refresh.
At this year’s State of Social, we’re getting back to basics and on with what REALLY works. So step away from the chaos of conflicting opinions and competing tactics and platforms and step into a two-day moment of clarity on 26 & 27 August at Optus Stadium.
Have questions just about the online ticket? We’ve got all those answered here.
Where and when
State of Social ’25 is on Tuesday 26 & Wednesday 27 August 2025 at Perth’s stunning Optus Stadium, the home of State of Social.
What is State of Social?
It’s your once-a-year opportunity to get the heads-up on what’s going down in the world of digital marketing and get the lowdown on what’s top of mind from the smartest brains in the business.
It’s time to hit the refresh button. To reset the strategic rules, recharge your creative batteries, reclaim your time and rekindle your love of digital and social. Enter State of Social ’25: Refresh.
At this year’s State of Social, we’re getting back to basics and on with what REALLY works. So step away from the chaos of conflicting opinions and competing tactics and platforms and step into a two-day moment of clarity on 26 & 27 August at Optus Stadium.
Who is #StateofSocial25 for?
If you’re in digital… Scratch that. If you’re in marketing… No, scratch that. If you’re in business, you need to be at SOS25. It’s the only place where you’ll find all the answers and inspiration you need for the next 12 months of online branding, marketing, storytelling, content creation and conversion.
Who is speaking at State of Social ’25?
The best. The best of the best. Just look at last year’s roll call – we’ve had some of the biggest names and brains in the business giving keynotes, hosting breakouts and leading deep-dive sessions at State of Social. Here’s this year’s speakers list.
What’s included in the price of your ticket?
In addition to an all-you-can-eat buffet of insightful inspiration and intelligent inference delivered by our roll call of social and digital royalty, your ticket includes an equally mouth-watering menu of morning coffee, lunch and afternoon treats, plus entry to our post-conference sundowner(s).
ALL ACCESS | GENERAL | ONLINE | |
ALL DAY BARISTA & SO MUCH FOOD | YES | YES | NO |
FULL DAY CONFERENCE (TUESDAY) | YES | YES | NO |
SUNDOWNER DRINKS & NETWORKING | YES x 2 | YES | NO |
5 X WORKSHOPS | YES | NO | NO |
POST-EVENT VIDEO RECORDINGS (12 MONTH ACCESS TO BREAKOUTS, WORKSHOPS | YES | NO | YES |
Airfares and accommodation are not included in the ticket price, but we’ve secured the best available rates at Crown Perth for our delegates. Find out more.
Can I go to Day One and send my colleague to Day Two?
That’s a no-no. One lanyard, one wristband, one entry for both days for one person. Them’s the rules. And besides, why would you compromise?
SOS25’s training and education ROI is off the charts. Dollar for dollar, our tickets are the best value digital marketing investment around – you won’t find another social or digital marketing training or education program or conference that comes close. You and your colleague should both come. You NEED to. Learn heaps, swap notes and then kick back and have some fun. You know it makes sense.
Can I bring a guest?
Nope. One ticket, one delegate. You’ll need to wear your lanyard and wristband at all times to gain access to State of Social sessions.
Is there any food?
Yes, there’s food. Oh, the food.
Forget limp conference sandwiches, stale pastries and even staler filter coffee. We’re talking gourmet eats, delectable treats and bottomless barista-brewed coffee. A moreish morning coffee. A luscious buffet lunch. Tastebud-tantalising table snacks. And of course some American candy.
What about my dietary needs?
When you book your SOS25 ticket, we’ll ask you about your dietary requirements. The wonderful team at Optus Stadium are used to catering for all dietary needs.
Forgot to tell us about your food allergy or preference? Need to update our dietary requirements? No worries. Email us at hello@stateofsocial.com.au
Are there any age restrictions at SOS25?
No one under 18 years of age will be allowed in session rooms at any time.
But I’m breastfeeding – can you help?
While children are not allowed at State of Social, we have a private space for breastfeeding mothers who need to pump. All you need to do is ask any of our staff and we will direct you to the quiet and comfortable suite, complete with a refrigerator and sink for your convenience.
Are there student, government, non-profit, or military discounts?
The current price for State of Social ’25 tickets is the best and only available rate. That said, we offer discounted pricing for early registrations – if you’re interested in attending, we recommend registering as soon as possible!
How do I convince my boss to buy my ticket to #StateofSocial25?
That’s an easy one. Check out our post and use our email template.
What is the refund policy?
If the last few years have taught us anything, it’s that you never know what’s around the corner. However, we want you to be able to register with confidence, so you can get a full refund on your ticket within seven days of your purchase until 31 May 2025.
We don’t offer refunds if you change of mind outside of this grace period, but you may send someone in your place. You can also resell your ticket. To transfer your ticket to someone else, email hello@stateofsocial.com.au
You agreed to these terms and conditions when the ticket was purchased.
I bought a General ticket but I should have bought an All Access ticket. Help?!
Not a problem. Just get in touch at hello@stateofsocial.com.au and we can arrange an invoice for the difference in the price. Once we receive payment, you’ll be automatically upgraded.
Just make sure you do it before 1 August 2025 – that’s the cut-off date for upgrades.
Will you offer live streaming?
No, but you can still attend virtually. All Online and All Access ticket holders get access to recordings of all SOS25 sessions within 48 hours of the event.
Will recordings be available?
Yes. There will be recordings of the State of Social conference, available for everyone who purchases an Online Ticket or All Access Pass. You will have playback access for 12 months from the event.
Will there be WiFi access at State of Social?
Of course. We’re not savages. There’s complimentary internet access in the River View Room at Optus Stadium. But don’t be cheeky and think that you can be live streaming the event out.
What is the dress code?
Whatever makes you happy, but you can’t go wrong with business casual. One thing to bear in mind: we recommend dressing in layers – the temperature in the River Room at Optus Stadium is set for the majority, so if your personal thermostat runs hot or cold, it makes sense to have some layers to peel off or pile on.
What is the weather like?
Perth enjoys a true Mediterranean climate with mild cool winters. Perth has incredibly blue skies and more hours of sunshine than any other Australian capital city – around 8 hours a day. Click here for the current weather.
Is there a coat check?
There is no coat check at State of Social. Please ensure you look after your belongings at all times – we are not responsible for any loss.
Do you have a Privacy Policy and Code of Conduct?
While we’re all about making learning fun, there are some things we take very seriously – here are our Privacy Policy and the Code of Conduct. If you’re searching for our Terms & Conditions, we’ve got those too.
I am travelling from outside of Australia and need a visa. Can you help me?
Sorry, we can’t provide travel or visa advice. We suggest checking out our information on travelling to Perth for further details.
We love SOS. How can we become a sponsor?
We’re glad you asked. We have several sponsorship packages available. Get in touch at hello@stateofsocial.com.au to discuss the options.
How can I speak at State of Social ’25?
Check out our speaker submission form – but get in quick as the call ends on 30 April 2025.
Is there an official hashtag for State of Social?
Yes, the official hashtag is #StateOfSocial25. Make sure you use it on Instagram, Facebook, LinkedIn and everywhere else – you don’t want to miss out on the online conversations and discussions.
Do I need to bring a printed ticket?
Not really. All we need to issue your lanyard and wristband are your family name and your photo ID. And remember: once your wristband is on your wrist, leave it there – you’ll need it to access both days and we are unable to issue replacements.
Where’s my tax invoice?
If you purchased your ticket yourself, we’ll send you a tax invoice via email. If you’re attending SOS25 but someone else kindly paid for it for you, we’ll send them the tax invoice. Either way, if you haven’t received your tax invoice, check your spam folder for an email with the subject line (you guessed it) ‘TAX INVOICE’. Those sneaky invoice emails have a habit of ending up in people’s spam.
If you need another copy of your tax invoice, please email hello@stateofsocial.com.au and we’ll gladly resend it.
How do I update my details?
If you need to change your registration details, you can log in using the ticket link in the email you received when you purchased your ticket. Alternatively, get in touch at hello@stateofsocial.com.au
Is the venue accessible?
Optus Stadium caters for everyone, regardless of age, experience or ability. The aim of the stadium’s design isn’t simply to meet specific codes but rather to strive to exceed them as a minimum standard and create an inclusive venue for all visitors.
If you have any specific accessibility concerns or requirements, please get in touch at hello@stateofsocial.com.au
General health measures
No lectures. No vaccination certificates required. But please, do the right thing. If you’re not feeling well, stay at home. It’ll be a shame that you can’t make it, but you’ll be able to attend SOS25 online. And everyone will say thank you for keeping your germs to yourself. Contact us if you have any questions or concerns.
