Your Questions Answered
Friction is everywhere. It shows up in the space between strategy and intuition, ambition and reality, creativity and constraint. It’s part of working in digital and social, whether we like it or not.
At State of Social on 25 & 26 August 2026, we’re not trying to avoid friction… we’re learning how to work with it. How to turn pressure into progress, complexity into clarity, and momentum into something that actually moves the needle.
Consider this your low-friction zone. Everything you need to know, clearly laid out, so you can spend less time searching for answers and more time getting ready for SOS26.
Looking for answers specifically about the Online Ticket? We’ve got all those covered here.
Where and when
State of Social ’26 is on Tuesday 25 & Wednesday 26 August 2026 at Perth’s stunning Optus Stadium, the home of State of Social.
Need some help planning your trip to Perth? Read this guide.
What is State of Social?
State of Social is a once-a-year opportunity to step back from the noise and get clear on what’s actually shaping the future of digital and social marketing. It brings together some of the sharpest thinkers in the industry to share what they’re seeing, testing, questioning, and doing differently right now.
At SOS26: Friction, we’re leaning into the realities of modern marketing. The tension between strategy and execution. Creativity and constraint. Technology and human judgement. Not to sensationalise it, but to understand it, work with it, and use it to create better outcomes.
Across two days, you’ll hear from experienced practitioners who aren’t here to sell, posture, or recycle the obvious. They’re here to offer perspective, practical insight, and ideas you can take back to your work and actually use.
Who is #StateofSocial26 for?
If you’re in digital… Scratch that. If you’re in marketing… No, scratch that. If you’re in business, you need to be at SOS26. It’s the only place where you’ll find all the answers and inspiration you need for the next 12 months of online branding, marketing, storytelling, content creation and conversion.
Who is speaking at State of Social ’26?
The best. The best of the best. Just look at last year’s roll call – we’ve had some of the biggest names and brains in the business giving keynotes, hosting breakouts and leading deep-dive sessions at State of Social. Here’s this year’s speakers list.
What’s included in the price of your ticket?
In addition to an all-you-can-eat buffet of insightful inspiration and intelligent inference delivered by our roll call of social and digital royalty, your ticket includes an equally mouth-watering menu of morning coffee, lunch and afternoon treats, plus entry to our post-conference sundowner(s).
ALL ACCESS ⭐ | GENERAL | ONLINE | |
ALL DAY BARISTA & SO MUCH FOOD | YES | YES | NO |
FULL DAY CONFERENCE (TUESDAY) | YES | YES | NO |
SUNDOWNER DRINKS & NETWORKING | YES x 2 DAYS | YES | NO |
5 X DEEP DIVES | YES | NO | NO |
POST-EVENT VIDEO RECORDINGS (12 MONTH ACCESS TO BREAKOUTS, DEEP DIVES & KEYNOTES ON-DEMAND VIDEOS WITHIN 48HRS OF EVENT) | YES | NO | YES |
Airfares and accommodation are not included in the ticket price, but we’ve secured the best available rates at Crown Perth for our delegates.
Are there student or non-profit discounts?
Yes. We offer a 10% discount on tickets for students, educators, and non-profit employees. To access the discount, please email us from an address associated with your school or organisation with the subject line ‘SOS26 NGO/Student Discount’ and let us know how many tickets you’d like. Our team will confirm eligibility and share next steps. Discounts cannot be stacked or combined with group discounts.
Do you offer group discounts?
Yes. If you’re attending with a crew of five or more, we offer group discounts. Get in touch with the subject line ‘SOS26 Group Discount’ and we’ll organise an invoice to make things easy. Discounts cannot be stacked or retroactively applied to previously purchased passes, so make sure you get the team organised before you buy.
Can I go to Day One and send my colleague to Day Two?
No. Tickets are issued per delegate and provide access to specific days of the conference. One ticket equals one person for the full event.
Each All Access ticket also includes access to post-event recordings, which are linked to the registered delegate. For this reason, tickets can’t be split or shared.
State of Social is designed as a two-day experience, with ideas, conversations and connections building across both days. If you’re attending with a colleague, the best experience is for both of you to attend the whole program.
Can I bring a guest?
Nope. One ticket, one delegate. You’ll need to wear your lanyard and wristband at all times to gain access to State of Social sessions. If you require a Companion Ticket, please get in touch.
Are there any age restrictions at SOS26?
No one under 18 years of age will be allowed in session rooms at any time.
But I’m nursing – can you help?
While children are not allowed at State of Social, we have a private Lactation Room for those who need to pump. Ask any of our staff, and we will direct you to the quiet, comfortable suite, complete with a refrigerator and sink for your convenience.
Is there any food?
Yes, there’s food. And plenty of it. Expect gourmet eats, thoughtful snacks, and bottomless barista-brewed coffee thanks to Hunt and Brew. From a moreish morning bite to a generous buffet lunch and afternoon treats, you’ll be well fuelled across the day. And yes, there’s American candy too.
What about my dietary needs?
When you book your SOS26 ticket, we’ll ask you about your dietary requirements. The excellent team at Optus Stadium are used to catering for all dietary needs.
Forgot to tell us about your food allergy or preference? Need to update our dietary requirements? No worries, send us your details before 1 August, and we’ll take care of it.
How do I convince my boss to buy my ticket to #StateofSocial26?
That’s an easy one. Check out our post and use our email template.
Can I register without final attendee names?
Yes. You can register before finalising attendee names to secure current pricing. Attendee details can be updated later, with final names required by 1 August. Have a team of 5 or more? Get in touch for group pricing.
How do I transfer a ticket to another employee?
Easy done! Get in touch and we’ll help you sort out an update or transfer, just make sure you do it before 1 August.
What payment options are available?
Payment is required at the time of registration. We accept credit or debit cards and payment by invoice.
Invoices can be issued upon request; registrations will not be confirmed until payment is received in full. Please note that payment by invoice is not available after 1 August. Card payments can be made securely through our online registration form. We accept Visa, MasterCard, and American Express.
If you experience any issues with payment, please get in touch and we’ll be happy to help.
What is the refund policy?
If the last few years have taught us anything, it’s that you never know what’s around the corner. However, we want you to register with confidence, so you can receive a full refund for your ticket within seven days of purchase, up to 31 May 2026.
We don’t offer refunds outside this grace period, but you may send someone on your behalf; you can also resell your ticket. To transfer your ticket to someone else, email us. These terms and conditions were agreed to at the time of purchase.
As a reminder, discounts cannot be stacked or retroactively applied to previously purchased passes.
I bought a General ticket when I should have bought an All Access ticket. Help?!
Not a problem. Just get in touch and we can arrange an invoice for the difference in the price. Once we receive payment, you’ll be automatically upgraded.
Please ensure you do it before 1 August 2026 – that’s the cut-off date for upgrades.
Will you offer live streaming?
No, but you can still attend virtually. All Online and All Access ticket holders get access to recordings of all SOS26 sessions within 48 hours of the event.
Will recordings be available?
Yes. There will be recordings of the State of Social conference available for everyone who purchases an Online Ticket or All Access Pass. You will have playback access for 12 months from the event. Videos will be made available within 48hrs of the event.
Will there be WiFi access at State of Social?
Of course. We’re not savages. There’s complimentary internet access in the River View Room at Optus Stadium. But don’t be cheeky and think that you can live-stream the event.
What is the dress code?
Whatever makes you happy, but you can’t go wrong with business casual. One thing to bear in mind: we recommend dressing in layers – the temperature in the River View Room at Optus Stadium is set for the majority, so if your personal thermostat runs hot or cold, it makes sense to have some layers to peel off or pile on. Not gonna lie, it’s often cold in the room, so please plan ahead.
What is the weather like?
Perth enjoys a true Mediterranean climate with mild, cool winters. Perth has incredibly blue skies and more hours of sunshine than any other Australian capital city – around 8 hours a day. Click here for the current weather.
Is there a coat check?
There is no coat check or luggage storage available at Optus Stadium. Please ensure you look after your belongings at all times – we are not responsible for any loss.
Pro-tip: If you’re flying in/out on the day, we recommend leaving your luggage with the concierge at your hotel before heading to the stadium.
Do you have a Privacy Policy and Code of Conduct?
While we’re all about making learning fun, there are some things we take very seriously – here are our Privacy Policy and the Code of Conduct. If you’re searching for our Terms & Conditions, we’ve got those too.
I am travelling from outside of Australia and need a visa. Can you help me?
Unfortunately, we’re unable to provide visa advice. For general travel planning information, please refer to our guide on travelling to Perth.
If you need a letter of support, you must first purchase your ticket. Once you’ve done that, please email our team, and we will send you details of what we need to provide you with a letter.
Where’s my tax invoice?
If you purchased your ticket directly, a tax invoice has been sent to your email. If you’re attending SOS26 but someone else paid for it on your behalf, we’ve sent them the tax invoice. Either way, if you haven’t received your tax invoice, check your spam folder for an email with the subject line (you guessed it) ‘TAX INVOICE’. Those sneaky invoice emails have a habit of ending up in people’s spam.
If you need another copy, please reach out, and we’ll gladly resend it.
How do I update my details?
If you need to update your registration details, log in using the ticket link in the email you received when you purchased your ticket. Alternatively, send us an email.
Do I need to bring a printed ticket?
Not really. All we need to issue your lanyard and wristband is your family name and your photo ID. And remember: once your wristband is on your wrist, leave it there – you’ll need it to access both days and we are unable to issue replacements.
What are your health & safety measures?
Please, do the right thing. If you’re not feeling well, stay at home, and everyone will say thank you for keeping your germs to yourself. If you can manage to send someone in your place, not a problem, have them head straight to our registration desk on arrival for guidance. Contact us if you have any questions or concerns.
Is the venue accessible?
Optus Stadium caters for everyone, regardless of age, experience or ability. The aim of the stadium’s design isn’t simply to meet specific codes but rather to strive to exceed them as a minimum standard and create an inclusive venue for all visitors.
If you have any specific accessibility concerns or requirements, please let us know so we can help.
We love SOS. How can we become a sponsor?
We’re glad you asked!! We have several sponsorship packages available, get in touch to discuss the options.
How can I speak at State of Social ’26?
Check out our speaker submission form – but get in quick as the call ends on 30 April 2026.
Can I apply for media accreditation?
If you’re a journalist or media professional looking to cover State of Social on behalf of a third-party publication, you can apply for media accreditation.
Media passes are intended for editorial coverage only. Content creators, marketers, and brand representatives are not eligible for media accreditation, but are very welcome to attend with a purchased ticket. Due to limited availability, all media applications are assessed and approved at our discretion.
To request media accreditation, please reach out.
Is there an official hashtag for State of Social?
Yes, the official hashtag is #StateOfSocial26. Make sure you use it on Instagram, Facebook, LinkedIn and everywhere else – you don’t want to miss out on the online conversations and discussions.
Got another question we haven’t answered here?
We’d love to help, send us an email and we’ll do our best!
