New SOS24 workshops! Nurturing social media engagement, trust and fans.

Social engagement workshops! Learn how to build trust and a brand fandom.

If your socials leave customers cold or you get hot under the collar creating social videos, make a beeline for Dr Georgie Carroll and Scotty McDonald at State of Social ’24.

Building Fandom: Lessons in Building Fan-tastic Social Communities w/ Dr Georgie Carroll

Sports teams. Celebrities. Bands. Movies and TV shows. Our favourite brands can teach us so much about nurturing community, loyalty and a passionate fanbase in an authentic way using social media.

In her fan-tastic workshop, freelance fan engagement expert Dr Georgie Carroll will help you achieve brand fandom through your socials, from learning the fundamentals of fan engagement (and how to apply them) to gleaning inspo from case studies.

Teach Me Something and Be Real with Me w/ Scotty McDonald

If the TikTokification of social video has taught us anything, it’s that you don’t have to be polished to win at organic social media. In fact, slick might make people feel ick.

Social media producer Scotty McDonald says you don’t need a production company to connect, build trust and grow your business. In his workshop, he’ll explain how to set aside perfection, be yourself in front of camera, create content that brings value to your audience – the stuff people WANT to learn, engage with and share – and establish yourself as a trusted, knowledgeable guide.

Georgie and Scotty join a roll call of digital and social marketing magic-makers on our epic program of creative, strategic and technical workshops. Check out our choose-your-own program. And if you haven’t already, grab your All Access ticket.