Who attends State of Social?
Pretty much everyone.
Yes, yes. We know everyone says that everyone attends, but we really mean it. Whether you’re an in-house team, small business owner, agency, creators, emerging marketer or more with titles ranging from Marketing Director, Community Manager, Digital Strategist, Content Creator, Event Coordinator, PR Consultant, to Social Media Specialist, here’s a sample of who you’ll see in the audience:
Why Attend for In-House Marketing Teams
Practical Insight for Immediate Impact
In-house teams are often under pressure to deliver more with less. State of Social provides a “Monday Morning” roadmap for professionals managing brand, content, and growth.
- Tactical Toolkits: Learn the specific software and processes that global experts are using to drive efficiency and ROI.
- Internal Buy-In: Gain the industry validation and data-backed insights you need to sell innovative ideas to your C-suite.
- Peer-Led Problem Solving: Connect with fellow in-house marketers to discuss common challenges, from navigating budget constraints to managing internal stakeholder expectations.
Why Attend for Small Business Owners
Jargon-Free Clarity for Growth
Founders and operators who manage their own marketing don’t have time for theory; they need results. We cut through the noise to show you what actually works for small-scale, high-impact brands.
- The Zero-Fluff Rule: Our sessions focus on accessible, actionable strategies that don’t require a massive agency budget or a degree in data science.
- Efficiency Strategies: Discover how to automate the repetitive parts of your marketing so you can spend more time running your business.
- Direct Access: Have a coffee and ask questions of world-class experts who have scaled brands from scratch.
Why Attend for Agencies and Consultants
Stay Ahead of the Curve and Your Clients
As an agency partner, your value lies in your expertise. State of Social is where you come to ensure that expertise remains cutting-edge.
- Trend Identification: Spot the “Signals” before they reach the mainstream, allowing you to proactively lead your clients into new platforms and formats.
- Competitive Edge: Gain a diverse external perspective that reinforces your authority and ensures your strategies are benchmarked against global standards.
- Networking and Partnerships: Meet potential collaborators, vendors, and even future clients in an environment built for genuine human connection.
Why Attend for Content Creators and Strategists
Master the Intersection of Creativity and Strategy
Content is a predictable lead engine when done right. State of Social is designed for those who want to turn their creative spark into a repeatable, strategic framework.
- Storytelling Mastery: Learn to write with purpose and impact, mastering techniques that enhance audience engagement and persuasion.
- Authority Building: Get the “playbooks” for building a diehard audience and converting attention into real brand revenue.
- Future-Proofing: Explore the role of emerging tech, like Generative AI, in your creative process without losing the “human factor” that makes your work unique.
Why Attend for Students and Emerging Marketers
Understand How the Industry Really Works
There is a difference between what you learn in a textbook and what happens in a live marketing department. State of Social bridges that gap, helping you launch your career with real-world context.
- Career Catalyst: Hear personal and professional path anecdotes from industry leaders to help map out your own trajectory.
- Industry Literacy: Gain a deeper understanding of brand voice, lateral thinking, and the technicalities of writing for digital platforms.
- Build Your Network: Start building the professional relationships that will unlock your first job opportunities and peer validation.
