#StateofSocial26: Friction

On 25 & 26 August 2026, it’s all about friction. Managing it. Overcoming it. Using it. In a world of competing demands and conflicting opinions, it’s the difference between keeping a creative advantage (and your sanity) and losing it.

Two days of keynotes, discussions and brainstorms analysing the latest trends and techniques. It’s time to ditch complexity for simplicity. To get back to basics and on with what works. It’s time for a refresh and to rekindle your love for digital and social in the process.

  • Tuesday 25 August – Day One: Big ideas. Blue-sky keynotes and a host of value-packed breakout sessions to choose from, delivered by the biggest names and brains in digital and social marketing.
  • Wednesday 26 August – Day Two: Deep dives. Your choice of in-depth education sessions and practical lessons covering everything, from strategy to creativity and boosting your ROI to protecting your IP.

That’s 24+ hours of fresh ideas, all available to rewatch online, on-demand with an All Access ticket. And then there’s the food. And the coffee. And the prizes. And the surprises. And the sundowners…

Which ticket is right for you? We break it down here 👇

ALL ACCESS

GENERAL

ONLINE

ALL DAY BARISTA & SO MUCH FOOD

YES

YES

NO

FULL DAY CONFERENCE (TUESDAY)

YES

YES

NO

SUNDOWNER DRINKS & NETWORKING

YES x 2

YES

NO

5 X DEEP DIVES
& EXTRA KEYNOTE (WEDNESDAY)

YES

NO

NO

POST-EVENT VIDEO RECORDINGS

(12 MONTH ACCESS TO BREAKOUTS, DEEP DIVES
& KEYNOTES ON-DEMAND VIDEOS)

YES

NO

YES

Need an invoice or want to bring a group of 4 or more? Get in touch.

Book your spot here 👇👇

SOS26 Tickets

SOS26 Tickets

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SKU: SOS Category:

Description

State of Social ’26: Friction It’s all about friction. Managing it. Overcoming it. Using it. In a world of competing demands and conflicting opinions, it’s the difference between keeping a creative advantage (and your sanity) and losing it. 25 & 26 August 2026 | Optus Stadium | Perth Western Australia

Additional information

Ticket Type

Online, General, All Access

  • “Such a well run, fun and interactive event.”

    I left both days feeling so inspired and full of ideas. Each session was valuable in its own right and the two days were such an incredible experience.
    – Amy Duplex

  • “As a first timer, it was very well organised, with great presenters and engaging and relevant content.”

    Optus was a great location and the food, snacks, drinks and merch made it great value.
    – Tamara Egloff

  • “I will definitely be coming back!”

    I really appreciated the effort put into getting a high calibre of speakers, particularly the mix of local and international. This really highlighted that this is a value add event for the attendees and not an event to line the pockets of the event creators.
    – Amy C.

  • “Lots of energy and inspiration!”

    “It was an awesome event, I really enjoyed it. Great food and refreshments, merch game was strong. Love the location and that we have something so awesome in Perth.
    – Rachel Curran

  • “There is nothing else like it and it is great that we have it here in Perth.”

    I love this event. The whole experience is fantastic. It is not just a work conference, it is a treat, spending a couple of days with a community of marketers whilst enjoying all the extras.
    – Claire Briggs

  • “I came away feeling refreshed and that I had learnt something.”

    Such a great event and experience. This was my first experience and I would highly recommend it to anyone considering going. The speakers were exceptional, the food was amazing, it was well organised and overall a fantastic event.
    – Phoebe Stehn

  • “An EPIC event. ” 

    Very well done. Worthy of any city in the world. Already looking forward to next year.
    -Ben D.

  • “Amazing conference.”

    The best social and digital conference I’ve attended in Australia.
    – Eliza T.

  • “So good!!”

    Definitely the best marketing and or social media conference I’ve been to. Thank you so much for bringing such valuable speakers to Perth.
    – Sarah B.