Andrés López-Varela

Andrés is a senior marketing leader with hands-on experience running marketing agencies, programs and teams in Australia and around the world, with a focus on executing high performing marketing, creating positive and productive team cultures and building mentally healthy workplaces.

With almost two decades experience, Andrés has developed a robust and practical set of expert generalist skills across digital marketing disciplines like strategy and research, performance marketing, social media, audience development, influencer relations, branded content, search engine marketing and more.

Most recently, Andrés held multiple senior roles at Storyation, one of Australia’s best-regarded content agencies, including leading the agency as General Manager. For six years, he led content and strategy work for brands including Journey Beyond Group, Virgin Australia, James Hardie, Medibank, Destination NSW, NRMA Insurance and more.

He also led the content program for Tourism Australia (TA) from 2014 to 2017 where, aside from discovering an unexpected love of wombats, he revamped the way Tourism Australia tackled content by combining a data-led, consumer-first approach with an editorial style of production. During his time at TA, Australia.com was named among the 25 best tourism websites in the world by travel industry publisher Skift.

When he’s not putting his high-school debating skills to use delivering keynote presentations and workshops, he’s probably making and/or eating baked goods and he’s definitely sharing pictures of his cats Oliver and Moxie, the latter of whom can lay claim to being named ‘The 2018 Face of Mosman Vet’.