Welcome to State of Social ’26
There’s no escaping friction in digital marketing.
It’s in the tension between strategy and intuition. Between our ambitions and budgets. Between AI and us. Between what we know works and what is still forming.
It’s messy. It’s hot. It’s sometimes exhausting. And it’s where the best work is made… because nothing truly worthwhile is built without a little resistance.
Fan the flames of digital and social marketing ingenuity at SOS26: Friction!
At State of Social ’26: Friction on 25 & 26 August, we’re coming together as a digital and social marketing community to:
🔥 Harness the disruptive force of friction for good.
🔥 Question what we do and how we do it.
🔥 Hone new skills, tactics and strategies.
🔥 Ignite bright new ideas and kindle your creativity.
🔥 Forge creative solutions to your toughest marketing challenges.
Upskill with our industry’s most incendiary thinkers and sharpest practitioners.
No sales pitches. No recycled content. State of Social is two days of learning and laughs, networking and upskilling, with a meticulously curated, customisable program that’s designed for the real world.
- Tuesday 25 August – Day One: Fire up your imagination. Positively jam-packed with the hottest of hot takes, with keynotes and your choice of breakouts from our industry’s trailblazers.
- Wednesday 26 August – Day Two: Hone your skills and knowledge. Your choice of deep-dive education sessions and practical lessons covering strategy, creativity, technology, and so much more.
Will it be fun? Yes. Will there be bottomless barista-brewed Hunt and Brew coffee and the famous State of Social smorgasbord of gourmet eats, lush treats and oh-so-sweet experiences? Hell, yeah! Two days designed to help you sharpen your thinking, pressure test your ideas, and leave better equipped for the reality of modern marketing.
