Save the date for SOS26. It’s going to be 🔥🔥🔥

This is where serious marketers sharpen their edge.

Competing demands. AI disruption. Unrealistic expectations. Even less realistic budgets. Platforms shifting under your feet. Feeds turning into battlegrounds. And the comments? Let’s not start.

Digital marketing is under pressure.
And so are the people responsible for making it work.

But pressure does not have to break you.

What if, instead of wearing you down, it sharpened your thinking?
What if, instead of burning out, you used that tension to make better decisions, faster?

That is exactly where State of Social ’26 is heading on 25 & 26 August at Optus Stadium.

Because nothing worth building happens without resistance.