Friction. We love it.

If you’re responsible for digital strategy, social media, brand growth or campaign performance, this is built for you.

State of Social is Australia’s leading digital marketing conference. Two days. Real practitioners. Current strategy. Practical frameworks. No recycled thinking. No theory that never leaves the slide.

We focus on execution. On what’s actually changing inside search, social, media and brand. On the conversations that shape how modern marketing teams operate.

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A Room Full of People Who Care About the Work

State of Social isn’t just about what happens on stage. It’s about the conversations in the breaks. The connections at the round tables. The shared understanding that marketing is changing quickly and that staying sharp requires curiosity, adaptability and community.

Each year, over hundreds of delegates join us in Perth to learn, connect and recalibrate.

If you’ve been before, you know the energy. If you haven’t, 2026 is your invitation.

Speakers are announced on the regular, including some of last year’s highest rated sessions returning to the stage.