Friction is your digital and social marketing friend.

Discover why at SOS26.

‘Diamonds are formed under pressure,’ they say (with the smug smile of someone not dealing with any pressure). ‘So are nervous breakdowns and a one-way trip to the funny farm,’ we reply.

Of course, there’s truth in the diamond thing. If you’re in digital and social marketing, you know it. Pressure and resistance can feel uncomfortable – or even like failure – but it’s where genius is born.

Enter State of Social ’26: Friction and a world of new possibilities!

At SOS26, we’re not shying away from friction or searching for easy ways around it. We’re harnessing it to transform Optus Stadium into a melting pot of digital and social ingenuity on 25 & 26 August.

It’s going to be hot, with spicy keynotes, breakouts, deep dives and more from our industry’s most incendiary thinkers and pioneers, game-changers and friction-wranglers.

All with one aim: equipping you to turn the strategic, creative, technological and budgetary friction we all encounter into a creative force for good. Clearer thinking. Smarter ideas. Better outcomes.

Jonathan Harley takes to the stage at State of Social '25

New ways of thinking about friction. Classic State of Social experience.

SOS26 will be challenging. It will be eye-opening. It will make you stronger and smarter. And you’ll still enjoy all that soul-soothing State of Social goodness you love:

  • Gourmet eats and treats from the gastronomic geniuses at Optus Stadium.
  • Delicious, bottomless barista-brewed coffee from Hunt And Brew.
  • Chillout and recharge zones when you need a break from the creative furnace.
  • Sundowners and endless networking opportunities across two fun-filled days.
  • All those oh-so-special State of Social surprises, prizes, experiences and goodies.

Sure, friction can get the better of some. But we believe it makes us stronger: SOS26 is the ninth State of Social – independent as ever and 100% Aussie-owned. And we’re squishing everything we’ve learned about creating the perfect digital marketing event into two epic days and one tax-deductible ticket. Your SOS26 pass is just a couple of friction-free clicks away.

Grab the hottest ticket in digital marketing!

🗣️ What they say about us…

  • “Absolutely 100% best experience. So worth the money!”
  • “I’ve never attended or had colleagues attend a conference which was so highly spoken of upon return.“
  • “I enjoy the mix of speakers: Perth based, national, international, and speakers on iconic brands.”
  • “I left both days feeling so inspired and full of ideas. Each session was valuable in its own right, and the two days were such an incredible experience.”
  • “The whole experience is fantastic. It’s not just a “work conference”, it’s a treat/me-time spending a couple of days with a community of marketers whilst enjoying all the extras.”
  • “The line up of speakers was really strong, and there were solid take aways from every session.”
  • “Such a great event and experience. Came away feeling refreshed and that I’ve learnt something.”
  • “I just want to say how much I loved State of Social, I left feeling so motivated and inspired!”