Work vs Life: If work’s winning, we’ve got a ticket for you.
How to save time, creative energy, avoidable stress and your sanity. Oh, and your digital marketing budget.
‘Do more with less!’ they say. Fine. But as budgets get ever tighter and AI gets more intelligent, there’s increasing pressure on digital and social peeps to prove their worth by getting a bigger bang for every marketing buck. And the pressure is starting to show.
Burnout is burning through our industry’s talent pool.
In 2024, the Chartered Institute of Marketing found that 56% of marketers are worried about burnout.* Even more worryingly, the 2024 Mentally-Healthy Survey by Never Not Creative revealed that 70% of media, marketing and creative pros experienced burnout in the past 12 months.^
70% of media, marketing and creative pros experienced burnout in the past 12 months.
It’s time for a digital marketing and wellbeing reset.
How about, instead of doing more digital marketing with less money, we focused on making digital marketing more efficient and effective with less money. And less confusion and uncertainty. And less wasted time and avoidable duplication. And less stress.
How about, instead of doing more with less, we made it: Do more, more intelligently.
That’s what State of Social ’25: Refresh is all about.
Like all State of Socials, SOS25 is where you’ll get fresh insights, ideas, skills and strategies from digital and social marketing’s leading thinkers, doers and change-makers. But this year is more.
The ‘Refresh’ in State of Social ’25: Refresh means everyone in our world-class line-up of keynote speakers, breakout hosts and deep-dive mentors is focused on helping you work smarter, not harder.
On refreshing, simplifying and streamlining your strategy.
On cutting through the BS so you can focus on the tactics, tech, trends and platforms that really work. Not for anyone else, but for you.
On getting back to doing work you love – work everyone loves – so you can actually, you know, enjoy what you do, as well as your life outside work.
And the best bit about finding solutions and strategies that save time, creative energy, avoidable stress and your sanity? They save money too.
If you’re over being under the pump, join your digital and social marketing peers at Optus Stadium on 26 & 27 August and find a smarter way to do more with less. And it starts here. Just hit the digital marketing and wellbeing refresh button.
* www.cim.co.uk/newsroom/release-research-finds-ai-burnout-inclusivity-and-falling-budgets-keeping-marketers-awake-at-night/
^ www.nevernotcreative.org/mentally-healthy-2024-survey
