Take a refreshing break from the digital and social noise

Block out your calendar (and all the unnecessary digital noise). See you at SOS25!

We’re all human. Not Elon, obvs. But if 2025 has shown us anything, it’s that even he gets overwhelmed and needs an occasional factory reset (literally, in his case). And that’s exactly what State of Social ’25: Refresh is. But, you know, for humans.

Your once-a-year chance to escape the noise and rediscover your focus

In a world where there’s always a new digital strategy to test, website update to implement, social trend to jump on, AI tool to learn or social platform to ruin (👀Elon), SOS25 is your opportunity to:

🤫 Escape the noise. Step away from your inbox and into a stadium filled with your tribe.

🔍 Find out what works. Case studies and fresh ideas from the real world. No sales pitches.

💡 Get clarity. Discover what matters – REALLY matters – for you and your work in 2025-26.

🤓 Leave smarter than ever. New skills, knowledge, tactics and strategies, ready to go.

Caring about your work starts with caring for yourself

At the risk of sounding like a self-help book, how can you look after your digital marketing to-do list – especially with so much competing for your attention and budget – if you’re always overwhelmed and under pressure? SOS25 is a rejuvenating breather.

😋 Enjoy good food. Fresh fruit, treats, Hunt & Brew coffee and gourmet lunches. Yum!

👋 Get social IRL. Grab a coffee and a chat with old friends and new connections.

🥂 Celebrate your epicness. Enjoy a beer or wine or three at our sundowners. Cheers!

💪 Come back stronger. Refreshed in mind, body and spirit and ready for anything.

They say a break is as good as a rest. Well, State of Social is a break, a rest and a year’s worth of digital and social education and training wrapped up in two fun-filled days. So, block out your calendar (and all the unnecessary noise). See you at Optus Stadium on 26 & 27 August.