Dry content? Flopping socials? The ABC’s Lia Walsh and ABS’s Heather Lansdowne are coming to SOS25 to help

Are your socials flatlining? We’ve all been there. And whether you feel your content’s a little boooring or your strategy’s bombing bigly, we’ve got two deep dives that’ll jump-start your socials at State of Social ’25.

Making Dry Topics Sexy on Socials, with Heather Lansdowne

How do you turn information that might, on the face of it, appear a little bland or dull into fun content people will want to eat up? Heather Lansdowne from the Australian Bureau of Statistics knows. And she has the playbook and case studies – and stats – to back it up.

Discover how to go from content audit to new social media strategy and content calendar. Learn how to generate, trial and refine fun ideas and win over even the most strait-laced stakeholders. And walk away with Heather’s step-by-step guide to doubling or even tripling engagement in a few months.

Welcome to Your Flop Era: How Tragic Views Should Rock Your World, with the ABC’s Lia Walsh

An award-winning journalist and one of the presenters on the ABC’s national social media team, Lia has flopped – an experience that sparked a complete 360 in her storytelling and her rise from the most junior of juniors to 100 million views for the ABC on TikTok alone.

How did Lia do it? How does she use social media as a learning tool that gives her an insight into the minds of audiences and a competitive storytelling advantage? And what can you learn from her about using social media as a report card to transform the way your brand connects with audiences?

Heather and Lia join our all-star deep dive line-up. Take a look at the host of practical upskilling sessions you can choose from. Day Two of SOS25 is worth the cost of your All Access ticket on its own!