Discover refreshing ways to hypnotise your customers with Amber Martin.

Forget the data dashboards. Cancel the focus group with stale sandwiches. Step out of your glass tower…Oh and leave your ego at the door.

If you’re looking for your next big idea, Amber Martin will show you where to find it: out in the real world.

Meet Amber, Co-Founder & Managing Director at Hypnosis.

When Amber set sail on a 16-year advertising adventure in the noughties, Perth’s loss was the advertising world’s gain. From Sydney and Singapore to London and Amsterdam, she worked with brands like Nike, EA Sports, Heineken, BT Financial and Air New Zealand. In 2021, Amber rediscovered her inner sandgroper.

Then, in 2022, she co-founded Hypnosis Creative Agency with the equally worldly CD Guy Patrick, bringing global creative thinking back home.

Amber’s deep-dive session: Get Out of Your Glass Towers.

The best strategies, campaigns and brands aren’t created in boardrooms (boring or, worse, tone-deaf ones are). They come from feeling, living and listening to people in the real world. In this energising session, Amber will challenge you to ditch the echo chamber, connect with culture, and use empathy and insight to create work that actually moves people. With examples from Hypnosis’s Empathy Lab and more, it’s a must-see session for anyone who wants to rewire their approach to strategy and storytelling.

Get Out of Your Glass Towers is just one of the many invigorating deep dives you can choose from on Day Two of State of Social ’25: Refresh. Watch this space for more announcements…