Two days of digital and social lightbulb moments that’ll light up your 2025-26.

Consider this (cue spooky music): State of Social ’25: Refresh is the 8th State of Social. Turn an 8 on its side and it becomes an infinity symbol (∞) denoting ongoing renewal.

Refresh? Renewal? Coincidence?

Of course it’s not! And it’s why we’re pouring more fresh speaking talent and takes into State of Social than ever before – so you can hit the digital marketing reset button.

A star-studded array of new faces from all the places

We always scour the planet for digital marketing’s biggest thinkers and most prolific movers and shaker-uppers. This year we’re turning that dial up to 11. Prepare for a whole raft of game-changing speakers and fresh perspectives you never thought you’d see or hear. Watch this space…

“It’s great to hear inspiring speakers and think deeper about marketing and what we’re trying to achieve.”

Over 24 hours of fresh thinking and upskilling

With six BIG blue-sky keynotes and a customisable program of creative, strategic and technical breakout and deep-dive sessions, you’ve got over 24 hours of all-new digital marketing education, case studies and training you can implement immediately.

“I came away buzzing and ready to implement all I had learnt and share it with my clients and network.”

Your once-a-year opportunity to recharge your creative batteries

Creative strategies and tactics. Creative ways of working smarter instead of harder. Creative ways of connecting and converting. From content creation to strategy ideation, SOS25 is your chance to get out of the office and your creative rut and on with work that works hard (without you having to).

“It was just a great prompt to get out of a ‘creative rut’ and start finding ways to seek inspiration and apply more creativity to my work.”

Question your preconceptions. Consider fresh perspectives. Grab your tax-deductible All Access SOS25 ticket and lock in 26 & 27 August at Optus Stadium. 2025-26 is going to be different. Good different.