The path to success is in your data. DoubleVerify’s Jack Smith and AI will help you find it.

Google’s and Meta’s digital marketing data and analytics are great, but they’ll only help you get – or see – so far. How do you escape these walled gardens? AI and DoubleVerify’s Jack Smith have the answers.

Meet Jack Smith, DoubleVerify’s Global Chief Innovation Officer

Jack is a pioneer. With multiple patents in artificial intelligence and machine learning for optimisation, prediction of media behaviour and signal detection, he operates and innovates right at the cutting edge of digital media measurement and analytics.

He not only knows what’s coming next. He’s building it at DoubleVerify. And his Day One keynote will demystify AI as a means to optimise campaigns.

Beyond the Garden Walls: Master Performance with AI in Social

With the big platforms’ walled gardens and fragmented data making it increasingly difficult to measure performance and optimise digital campaigns, Jack’s liberating keynote will explore how AI is changing the game.

From learning how brands connect the complete customer journey using AI, to enhancing media quality and driving performance at scale, it’s a must-see keynote packed with actionable insights that’ll simplify your path through our complex digital landscape.

Jack’s session is just one of five big blue-sky keynotes on Day One of State of Social ’25. Watch this space for more big-name, big-brain speaker announcements. And if you haven’t already, grab your SOS25 All Access ticket before the next price rise.