Go from inspired insights to instant implementation at SOS25.

Tired of marketing conferences serving up stale ideas (and pastries)? Fed up with social marketing training programs that don’t deliver actionable takeaways? We feel you.

And we’ve got you covered at State of Social ’25: Refresh.

State of Social is 100% fresh and actionable.

When we select our speaking talent, there are two non-negotiables: 1) the content must be fresh and inspiring, and 2) it has to include practical ideas, tips, tactics and strategies.

In other words, fresh digital and social ideas, tips, tactics and strategies you can actually use.

BIG blue-sky keynotes with red-hot takeaways.

Our blue-ribbon keynotes are a big deal – big names with big brains at the top of their respective games. But our two non-negotiables apply just the same, no matter how big and blue-sky the keynote topic. That means fresh, useable case studies, insights and learnings.

“Fantastic presentation, real and actionable advice.”

HUGE practical lessons packed into our breakout blitzes.

With a host of breakout sessions to choose from on Day One of SOS25 spanning everything from creativity to strategy and the latest tech to legal tips, you not only get to choose the intensive info sessions that matter to you, but actionable advice from our industry’s top practitioners.

“Every speaker was engaging and informative and gave practical advice and knowledge. I learnt something from each session.”

DEEP dives into strategic, creative and technical disciplines.

Like our menu of breakouts, Day Two’s customisable program of deep-dive lessons and workshop sessions is all about developing new skills and talents and building on existing ones. Result? You leave smarter and more capable than ever, ready to rip up the rule book and write your own.

“Thank you so much. A really inspiring and informative couple of days.”

So, do you want digital and social marketing theory that implodes in the pressure cooker of real life? Or do you want to join our industry’s best and brightest at State of Social ’25 on 26 & 27 August for inspired insights, implementable intel and actionable advice you can use on 28 August?