Chapter’s Hannah and Dean are serving brand muesli at SOS25
Is your brand living off performance-marketing sugar hits? If your marketing plan looks more like a bowl of Skittles than a balanced meal – packed with SEM, PPC, and CTR – it might be time to rethink your diet, starting at State of Social ’25 with Chapter’s Dean Hunt and Hannah Muirhead.
Meet the brandtastic Hannah Muirhead and Dean Hunt
Hannah and Dean are the founding partners of Chapter, a new hybrid strategic and creative agency for ambitious brands. They know a thing or 100 about building brands – they’ve been doing it for decades for brands like Nike, Coca-Cola, Arnott’s, Toyota, Bankwest, RAC and Tourism WA. And they’ve got the Effie, D&AD, One Show and Cannes Lions awards to prove it.
We’re chuffed they’re coming to SOS25 to impart their brand strategy and creative storytelling genius in a one-of-a-kind deep-dive session where they’ll share their recipe for brand success.
Introducing Metaphor Muesli: The Breakfast of Brand Champions
Yes, there will be actual muesli. But more importantly, there will be a plan. Because in a world addicted to instant metrics, Dean and Hannah are making the case for long-term nourishment: brands built with clarity, creativity and staying power.
Their deep dive will be a masterclass in how strategy and storytelling can fortify your business, with the science to back it up and the metaphors to make it memorable. You’ll learn:
- how to shift from campaign thinking to long-cycle brand building
- where performance marketing fits — and how to supercharge it with a strong brand
- how to sell brand investment and creative storytelling to even the most ROI-obsessed CFO
Hannah and Dean join Hypnosis’s Amber Martin, equ’s Kirsty O’Connell and Original Audio’s Adam and Aaron on our Day Two extravaganza of practical lessons spanning creativity, strategy and technical smarts and skills. It’s worth the price of All Access admission on its own, so…
