Amaury Treguer and Keshnee Kemp at State of Social ’25: Refresh!
From the liveshopping revolution to employee-generated revelations, these are your deep dives.
Liveshopping and employee-generated content (EGC) can be social media marketing and branding game-changers. Are they right for you? How should you use them? Ask Amaury Treguer and Keshnee Kemp at State of Social ’25: Refresh!
Why Liveshopping Is the Biggest Missed Opportunity for All Australian Marketers, with Amaury Treguer
Imagine enjoying the perks of an in-store shopping experience from your couch. Shopping for your favourite influencer’s look while getting their feedback on colour and sizing. Watching a meal be created in real-time while shopping for the ingredients to make it in the moment.
Join Amaury Treguer, founder of social media agency Bread Agency and creative studio Sixtine, for this deep dive into the dynamic, engaging and personalised world of livestream shopping – where brand storytelling, influencer marketing and e-commerce intersect. With TikTok Shop coming to Australia soon, you need to understand the next social commerce revolution.
The Power of Employee-Generated Content (and How to Do It Right), with Keshnee Kemp
When it comes to cutting through in today’s saturated social environment, employee-generated content (EGC) can be a gamechanger in driving advocacy and conversion. Take it from Keshnee Kemp, former Head of Content at Woolworths Group and co-founder of August One, a consultancy specialising in employee-generated content and data-driven social media strategies.
In her fascinating deep dive, Keshnee will answer all your questions, from why EGC has become such a vital content stream to how you can use it to build authenticity and trust. You’ll leave with strategies for an EGC ecosystem, methods for measuring EGC impact, and much more.
Amaury and Keshnee are the latest additions to our line-up of digital and social innovators and pioneers on Day Two of SOS25. Check out our program of creative, strategic and technical deep dives. With your All Access ticket, you’re spoilt for choice.