The Alchemists podcast: Episode 3
Want to dig deeper into the mine of digital marketing gold unearthed by our alchemists at State of Social ’24? Course you do. And the good news is, you don’t have to wait. The first panel discussion in our limited-series podcast is right here!
Culture or Creativity: What Comes First?
Joining host Andrés López-Varela in this episode, recorded live on-stage at State of Social ’24, we have:
- global strategy leader at SillyFace, Idris Elba’s creative shop, Paula Bloodworth
- WA’s most awarded creative of the decade, Berlin’s Richard Berney
- visionary creative leader and global creative director Ken Leung.
Our panel of Alchemists explore the value brands can bring to cultural movements and vice versa, answering questions like:
- Where do brands fit in our fragmented, often polarised culture?
- How can brands tap into cultural or sub-cultural trends authentically and effectively?
- What role does creativity play in the ability of brands to lead or shape culture?
- How can we assess the potential of a creative idea to influence culture?
- Is it even possible for brands to create culture-shaping ideas? And are the risks worth it?
- And much, much more…
Episode 09 // Organic content: the hottest takes – The Alchemists
In this episode, Andrés is joined by deputy content director at ABC Radio Brisbane, Scotty McDonald, Instagram expert and founder/CEO of social media consultancy The Social Sandwich, Edwin Smith, and social media and marketing consultant Georgia Tappy.Our panel of Alchemists bring their spiciest opinions to the podcast on everything from content fatigue (is it even a real thing?), defining what organic content is (and what it isn't), lo-fi VS high-production values, and the best ways to leverage organic content in paid placements, answering questions like:What is a useful definition of 'organic content' in 2024 given how social platforms and tech have changed?What's driving the shift from high-production value video to lo-fi video?Which social media channels are on the leading edge of content and audience trends?Is our industry to blame for creating a sense of content fatigue?How do we better align our approach to social media with the intended purpose of these platforms?You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event. For more information, visit www.stateofsocial.com.au.
