How to stay out of court and in Gen Z’s good books.

Australian social media laws and Gen Z psychology: two of life’s elusive mysteries. But not anymore. We’ve lined up two must-see breakout masterclasses for State of Social ’23 that will ensure you stay on the right side of Gen Z. And the law

Bennett’s brand and IP legal eagle David Stewart.

Have you heard how the laws governing social media have changed? About misleading or deceptive posts? About regulatory changes affecting online safety and privacy? About influencers? No, neither had we.

But fear not, as one of Australia’s leading intellectual property (IP) lawyers, David is all over it. And he’s coming to SOS23 to keep you informed (and out of court).

Blacker Media’s Patrick Blacker, with your A to Gen Z marketing guide.

Generation Z is now one of the world’s largest consumer demographics. They’ve grown up with social. They’re pumping billions into the global economy. And they’re not really into your Gen Y and Gen X marketing strategies.

Lucky for you, our Gen Z engagement expert Patrick is going to break down how Gen Z thinks and feels about marketing (and how you can improve your Gen Z strategies).

Dave and Patrick join Colenso’s Rob Campbell, Storyation’s Andrés López-Varela and Social Sandwich’s Edwin Smith on Day One of SOS23, with more speaker and breakout announcements coming soon.

So, watch this space. And if you haven’t already…